Hydac International GmbH
Marketing Manager
Hydac International GmbH, Bethlehem, PA
HYDAC is a family-owned and operated business with a vibrant and rewarding working environment for our employees across the country. Our goal is to provide quality products, components and services that meet our customer expectations while being committed to the protection and preservation of our environment. HYDAC's passionate team designs and manufactures a comprehensive line of innovative and reliable solutions optimized any demand our customers require.
The Marketing Manager is responsible for developing, implementing, and managing marketing strategies and initiatives that align with HYDAC's corporate goals and drive brand awareness, lead generation, and customer engagement. This role ensures the effective promotion of HYDAC's products and solutions across target industries, supports sales efforts, and enhances the company's position as a market leader in fluid technology and systems.
You will make an impact in this role by:
Marketing Planning:
Develop and execute marketing plans and strategies to support business objectives and sales targets.
Conduct market research and competitive analysis to identify opportunities and trends.
Collaborate with product divisions to align marketing efforts with product launches and campaigns.
Content Creation & Brand Management:
Oversee the creation of marketing materials, including brochures, case studies, presentations, and digital content.
Ensure consistent branding and messaging across all marketing channels and platforms.
Digital Marketing & Lead Generation:
Manage digital marketing efforts, including website, email campaigns, social media initiatives.
Utilize CRM and marketing automation tools to generate, nurture, and track leads.
Event Management:
Plan, organize, and execute trade shows, webinars, and customer events to increase brand visibility and engagement.
Evaluate the effectiveness of events and adjust strategies accordingly.
Performance Measurement:
Track and analyze marketing campaign performance using key metrics and analytics tools.
Provide regular reports and insights to senior management and stakeholders.
Collaboration & Leadership:
Lead and mentor the marketing team to foster creativity and drive results.
Work closely with account managers, sales teams, and product divisions to ensure marketing initiatives support customer needs and sales objectives.
Requirements
Critical skills and attributes:
Technical and Digital Skills
Creative Skills
Leadership and Interpersonal Skills
Project and Budget Management
Problem-Solving and Adaptability
To be considered for the Marketing Manager role, you must have the following minimum qualifications:
Click the "apply" button to be considered for this opening!
HYDAC is committed to providing equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
#IND123
The Marketing Manager is responsible for developing, implementing, and managing marketing strategies and initiatives that align with HYDAC's corporate goals and drive brand awareness, lead generation, and customer engagement. This role ensures the effective promotion of HYDAC's products and solutions across target industries, supports sales efforts, and enhances the company's position as a market leader in fluid technology and systems.
You will make an impact in this role by:
Marketing Planning:
Develop and execute marketing plans and strategies to support business objectives and sales targets.
Conduct market research and competitive analysis to identify opportunities and trends.
Collaborate with product divisions to align marketing efforts with product launches and campaigns.
Content Creation & Brand Management:
Oversee the creation of marketing materials, including brochures, case studies, presentations, and digital content.
Ensure consistent branding and messaging across all marketing channels and platforms.
Digital Marketing & Lead Generation:
Manage digital marketing efforts, including website, email campaigns, social media initiatives.
Utilize CRM and marketing automation tools to generate, nurture, and track leads.
Event Management:
Plan, organize, and execute trade shows, webinars, and customer events to increase brand visibility and engagement.
Evaluate the effectiveness of events and adjust strategies accordingly.
Performance Measurement:
Track and analyze marketing campaign performance using key metrics and analytics tools.
Provide regular reports and insights to senior management and stakeholders.
Collaboration & Leadership:
Lead and mentor the marketing team to foster creativity and drive results.
Work closely with account managers, sales teams, and product divisions to ensure marketing initiatives support customer needs and sales objectives.
Requirements
Critical skills and attributes:
Technical and Digital Skills
- Digital Marketing: Knowledge of email marketing, social media, and content marketing.
- Marketing Automation Tools: Familiarity with platforms like HubSpot, Marketo, or Salesforce Marketing Cloud.
- Analytics Tools: Proficiency with tools such as Google Analytics, Tableau, or PowerBI for tracking performance.
Creative Skills
- Content Creation: Ability to oversee or contribute to the creation of marketing content, including blogs, videos, and graphics.
- Brand Management: Understanding of branding principles and ensuring consistent messaging across platforms.
- Event Planning: Skills in organizing and promoting trade shows, webinars, or product launches.
Leadership and Interpersonal Skills
- Team Leadership: Experience in managing and mentoring a team of marketers to achieve their full potential.
- Collaboration: Ability to work effectively with sales, product, and executive teams to align marketing goals.
- Communication: Strong verbal and written communication skills to convey ideas and present strategies effectively.
Project and Budget Management
- Project Management: Skilled in planning, executing, and managing multiple marketing projects simultaneously.
- Budgeting: Experience in managing marketing budgets, Customer and Market Focus
- Customer-Centric Mindset: Ability to focus on customer needs and tailor marketing strategies accordingly.
- Trend Awareness: Keeping up with industry trends and emerging marketing technologies to maintain a competitive edge.
Problem-Solving and Adaptability
- Problem-Solving: Capability to address marketing challenges and implement innovative solutions.
- Adaptability: Flexibility to pivot strategies in response to market changes or campaign performance.
To be considered for the Marketing Manager role, you must have the following minimum qualifications:
- Bachelor's degree in marketing or related field
- Minimum 10 years industry experience
- Proven management experience
Click the "apply" button to be considered for this opening!
HYDAC is committed to providing equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
#IND123