Digital Content Manager

Digital Content Manager The Digital Content Manager helps manage and oversee our publishing strategy across our two newsletters, web publication, podcasts, YouTube and social media presence. You are on the frontlines, glued to the pickleball ecosystem and in the know on anything and everything related to pickleball and racquet sports. The Digital Content Manager will both delegate content creation and create content with an emphasis on copywriting and editing. Responsibilities Oversee content and all digital platforms (website, newsletters, social media, podcasts) Write and create content, graphics and video across all platforms Edit all content, review design and visuals, ensure all content is optimized, accurate and flawless prior to publishing Leverage digital marketing tactics to strategically deploy content to grow our brand and audience Oversee and manage publishing processes including deadlines, publishing times, editing, ad placements and more Run the operational side of content publishing, ensuring content assignments are made, story and production deadlines are adhered to and editorial standards are met Oversee, manage and edit content relating to instructional and strategy, equipment recommendations and reviews, pickleball business news and the pro pickleball landscape Manage contributors and steer reporters toward engaging content topics and ideas, breaking news and original concepts; work directly with reporters and manage them throughout the day on content of all types Supervise and work with contributors to add context, perspective, and voice to their content Source and manage topics, identify and develop new and original segments and manage distribution of our podcast network Work with marketing and content teams to develop and execute strategies that build and grow important content consumption metrics such as views, downloads, followers, subscribers, time spent viewing, pages per session, sessions per day, open and click to read rates, etc. Regularly work with the Sales team on content revenue generation ideas to ensure goals and market interests are met Monitor and analyze analytics across all platforms, drive decisions to ensure audience growth and brand development Qualifications Bachelor's Degree 7 years of previous work experience Experience with writing, reporting, copywriting and content creation Experience with audio and video podcasts Experience managing social media channels and driving audience growth Understanding of digital marketing, growth marketing, brand marketing Experience deploying strategic brand and growth marketing campaigns Enjoys operating in a dynamic, fluid, rapidly changing environment. Daily and/or weekly digital/print experience for media or news business Strong wordsmith who has demonstrated a talent for reporter and story development. Proficient in major social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram, TikTok, etc.) Ability to monitor the entire pickleball ecosystem to determine major storylines, relevant news and topics that drive conversation Ability to work and operate efficiently to meet quick turnarounds Extreme attention to detail Willingness to "work" on weekends - covering pro pickleball as tournaments unfold Upswing Sports is a portfolio of ventures related to racquet sports, with an emphasis on the fastest growing sport in the world, pickleball. Our cornerstone media property, The Dink, publishes daily content for millions of followers, subscribers, readers and listeners across its newsletters, podcasts, web publication and expansive social media presence. The Dink also produces and executes tournaments, celebrity pro-ams, pro exhibitions and various other events. Recently The Dink added to its ecommerce presence by introducing the leading subscription box in the space, The Pickleball Box. The Dink, in a joint venture with its partner DUPR, operates The Dink Minor League, the largest amateur pickleball circuit featuring over 200 tournaments across the US and internationally.