Public Relations Specialist

Job Summary We are seeking an experienced Public Relations Specialist with 3-5 years in the PR field to join our team. The ideal candidate will be adept at conducting in-depth client research, securing local media coverage, creating engaging press content, and establishing partnerships that enhance brand visibility. This role requires a strategic communicator who can develop and execute comprehensive PR campaigns, manage media outreach, and coordinate cross-functional PR efforts. About the Company Tuuti is an award-winning, female-owned creative communications marketing agency that specializes in boosting brand awareness, nurturing reputations, and strengthening connections between companies and their audiences. Some of the services we provide include content marketing, event planning, graphic design, influencer management, public relations, social media, and traditional media buying. About Our Culture We pride ourselves on doing culture and customer satisfaction better than anyone else. We’re all about creating the best environment, within Tuuti and outside it, so everyone has the freedom to thrive. No red tape, uptight vibes, or BS. Key Responsibilities Research & Client Strategy Development Conduct in-depth research on each client to develop customized PR strategies, calendars, and targeted campaigns. Identify relevant awards, partnerships, sponsorships, events, etc. that align with client objectives and enhance their visibility. Press Release Development Write and distribute press releases that highlight client achievements, certifications, or noteworthy developments, ensuring content is aligned with their brand. Media Outreach Research and craft targeted pitches for local media, news outlets, blogs, podcasts, conferences, and other relevant platforms. Cultivate and maintain relationships with journalists, bloggers, hosts, and influencers to secure meaningful media placements. Client Communications Frequently interact face-to-face with clients, maintaining effective and consistent communication to ensure alignment on PR objectives and strategies. Media Preparation Provide media training and preparation for clients, including talking points, interview questions, media kits, and interview prep materials to support clear, effective messaging. Cross-Functional Collaboration with Social Media Coordinate closely with social media teams to align PR activities with overall marketing strategies, supporting consistent messaging across channels and managing community content for enhanced reach. Qualifications A bachelor’s degree in marketing, communications, or a related field. 3-5 years of public relations experience, with expertise in media relations, community outreach, and partnership building. Strong understanding of the local media landscape and established media connections. Excellent writing and communication skills, with experience creating press releases, pitches, and media preparation materials. Proficiency in conducting comprehensive research to support PR initiatives. Ability to create and present media reports for clients to show campaign effectiveness. Demonstrated experience coordinating PR strategies with social media efforts. Strategic, proactive mindset with a talent for identifying new PR opportunities and nurturing relationships. How to Apply Please submit your resume, a cover letter highlighting your PR experience, and samples of recent media placements or campaign successes. We look forward to adding a creative and proactive PR Specialist to our team Tuuti is a proud equal opportunity employer. At Tuuti, we value differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make each of us unique. Tuuti is committed to working with and providing reasonable accommodation to applicants with disabilities under the American Disabilities Act and state disability laws.