Demand Generation Manager - Single Family

Description Join our team as a Demand Generation Manager for our single family rental market segment and lead the development and execution of our demand generation strategy. Your expertise in marketing automation, lead generation, and digital marketing will be pivotal in creating and implementing successful campaigns that drive revenue growth. Collaborating closely with cross-functional teams, you will be responsible for every stage of demand generation, from conceptualization and design to rigorous testing and successful deployment, as well as each stage of the customer lifecycle from awareness to retention. Responsibilities ● Develop and execute demand generation strategies to drive qualified leads and revenue growth. ● Collaborate with cross-functional teams to create and optimize marketing campaigns across various channels, including email, social media, events, webinars, and paid advertising. ● Analyze and report on campaign performance, identifying areas for improvement and implementing data-driven optimizations. ● Manage and optimize lead nurturing programs to increase conversion rates and accelerate the sales cycle. ● Conduct market research and competitive analysis to inform demand generation strategies and messaging. ● Work closely with sales teams to ensure alignment on lead quality and follow-up processes. ● Work with customer success teams to ensure alignment on retention and upsell strategies. ● Continuously test and iterate on demand generation tactics to improve results and drive innovation. Qualifications: ● Bachelor’s Degree in Marketing, Communications, or a related field ● 4 years of experience in B2B demand generation, including experience with outbound marketing and inbound lead generation ● Experience in the single family rental industry (preferred) ● Demonstrable success driving pipeline growth and revenue through integrated campaigns ● Strong understanding of sales and marketing technologies, including marketing automation (Marketo preferred), CRM (Salesforce preferred), social media management, and analytics platforms ● Excellent written and verbal communication skills, with the ability to create engaging marketing content ● Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines ● Strong analytical skills and ability to use data to inform decision-making and strategy development ● Experience managing budgets and ability to balance competing priorities effectively