Sr. Director, KOL Engagement Marketing - US Commercial

The Role The Sr. Director, KOL Engagement is a key leadership role in Moderna’s U.S. Commercial Marketing team, responsible for developing and executing engagement strategies with Key Opinion Leaders (KOLs) and Digital Opinion Leaders (DOLs) to drive advocacy and enhance Moderna’s reputation in the healthcare community. This role will partner closely with cross-functional teams, including Medical Affairs, Market Access, and Field Operations, to support high-impact initiatives that build trust, support product education, and create strong advocacy networks. The Sr. Director will leverage scientific insights, innovative digital tactics, and strategic relationships to drive Moderna's commercial objectives in the U.S. market. Here’s What You’ll Do Lead the development of KOL engagement strategy, aligning with broader commercial objectives and specific product and therapeutic area goals. Build, maintain, and deepen relationships with key opinion leaders and external stakeholders in the healthcare ecosystem. Collaborate with Medical Affairs to ensure scientific integrity in KOL interactions, supporting compliant and meaningful engagement that drives product awareness and education. Identify and engage influential KOLs to participate in advisory boards, speaker programs, and peer-to-peer engagements, ensuring effective representation and thought leadership. Work cross-functionally to align KOL engagement efforts with Market Access, Clinical, Field Medical, and Sales to create a cohesive and impactful KOL strategy. Develop and execute strategic initiatives to support KOL involvement in congresses, symposia, and other scientific forums. Act as a primary point of contact for KOLs, ensuring consistent communication and responsiveness to inquiries and opportunities. Monitor and assess KOL engagement impact and gather feedback to continuously refine and optimize the engagement strategy. Stay current with trends, scientific developments, and competitive activities to inform the KOL strategy and maintain a robust engagement plan. Here’s What You’ll Need (Minimum Qualifications) Bachelor’s degree in a related field (e.g., life sciences, marketing, business). Minimum 15 years of progressive marketing experience in the biopharma or life sciences industry, with at least 5 years dedicated to KOL engagement, particularly in leading strategies that build and deepen relationships with key opinion leaders across new and established markets. Demonstrated experience in developing and managing relationships with key opinion leaders or similar high-level stakeholders in healthcare. Strong knowledge of U.S. healthcare regulations, compliance, and best practices related to KOL engagement. Here’s What You’ll Bring to the Table (Preferred Qualifications) Advanced degree (PhD, MD, PharmD, or equivalent) preferred, with significant experience in a similar role in biopharma or life sciences. Proven track record of building and managing relationships with KOLs and thought leaders within the healthcare industry. Deep understanding of the pharmaceutical landscape, with specific knowledge of the therapeutic areas Moderna is focused on. Strong cross-functional leadership skills and the ability to work effectively across multiple teams, including Medical Affairs, Sales, and Market Access. Excellent communication skills, with the ability to present complex scientific information in a clear and impactful manner. Strategic mindset with a proactive approach to identifying opportunities and potential challenges. Ability to thrive in a fast-paced, dynamic environment and to pivot in response to changing business needs and priorities. Familiarity with regulatory and compliance requirements related to KOL engagement in the U.S. A desire to make an impact as part of a high-growth, transformational company that is Bold, Relentless, Curious, and Collaborative. About Moderna Since our founding in 2010, we have aspired to build the leading mRNA technology platform, the infrastructure to reimagine how medicines are created and delivered, and a world-class team. We believe in giving our people a platform to change medicine and an opportunity to change the world. By living our mission, values, and mindsets every day, our people are the driving force behind our scientific progress and our culture. Together, we are creating a culture of belonging and building an organization that cares deeply for our patients, our employees, the environment, and our communities. Moderna is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry or citizenship, ethnicity, disability, military or protected veteran status, genetic information, sexual orientation, marital or familial status, or any other personal characteristic protected under applicable law. Moderna is an E-Verify Employer in the United States. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. #J-18808-Ljbffr