Media Strategist

About Us: KEN Media LLC was established in 2022 as an independent media agency committed to exceptional results through innovative digital marketing strategies. We’re looking for a talented Media Strategist to join our dynamic team and drive our media planning efforts to new heights, with a focus on maximizing Return on Ad Spend (ROAS) across both digital and offline media channels. Role Overview: The Media Strategist will develop and execute comprehensive media strategies that integrate online and offline channels to meet client goals and expectations. The ideal candidate will have experience managing day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. Key Responsibilities: Omnichannel Media Strategy Development: Work with the media team to develop and implement integrated media plans encompassing digital and traditional offline media to achieve clients’ marketing objectives. Broad knowledge of syndicated tools like MRI/Simmons or GWI, comScore, eMarketer, audience and competitive analysis to support media recommendations. Utilize our digital reporting dashboard to plan and optimize, in conjunction with offline media channels to create cohesive and effective media plans. Campaign Management: Oversee the execution of omnichannel media campaigns, including budgeting, planning, and monitoring performance across online and offline platforms. Collaborate with creative and content teams to ensure alignment between media strategy and campaign assets across all channels. Manage day-to-day operations of Meta ad campaigns, including optimization strategies, audience targeting, and ad placements, while also coordinating offline media placements and logistics. Performance Analysis: Monitor and analyze campaign performance metrics across digital and offline channels to evaluate effectiveness and identify optimization opportunities. Prepare and present detailed performance reports, including insights and recommendations for continuous improvement and integrated strategy adjustments. Utilize A/B testing, attribution modeling, and other analytical methods to refine strategies and enhance ROAS. Client Relationship Management: Serve as the primary point of contact for clients regarding both digital and offline media planning and strategy. Provide strategic recommendations and insights to clients based on campaign performance and industry trends across all media channels. Build and maintain strong relationships with clients, understanding their needs and ensuring satisfaction with both online and offline media strategies. Team Leadership and Collaboration: Mentor and support junior media planners and team members, fostering a collaborative and high-performing work environment. Work closely with cross-functional teams, including marketing, analytics, and creative, to drive integrated campaign success across digital and offline channels. Requirements Qualifications: Bachelor’s degree in Marketing, Advertising, Business, or a related field. 3+ years experience as a media planner or similar role. Demonstrated expertise in managing and optimizing ROAS for both digital and offline advertising campaigns. Proficiency in Meta Ads Manager, Facebook Business Suite, and other relevant digital media tools, as well as experience with offline media planning and buying. Strong analytical skills with the ability to interpret data and derive actionable insights across multiple media channels. Excellent communication and presentation skills, with the ability to convey complex information clearly to clients and internal teams. Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. Benefits Medical, Dental, and Vision insurance 401K + match Hybrid working environment (Mondays and most Fridays remote) Holidays and unlimited paid vacation Pet-Friendly Office