BNY Mellon
Vice President, Product Marketing Manager, Depository Receipts
BNY Mellon, New York, New York, us, 10261
Overview
Vice President, Product Marketing, Depository Receipts
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
Are you a strategic collaborator with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth?
Our Marketing and Communication organization is expanding our product marketing team for the Depository Receipts line of business and is seeking a Vice President, Product Marketing for our innovative and strategic product marketing team. This hybrid role will be based in our New York City or Pittsburgh office.
In these roles, you’ll make an impact in the following ways:
Drive commercial success of BNY’s Depository Receipts business line, specifically as it relates to product offerings for customized and market-driven solutions for issuers, brokers and investors by creating and executing marketing strategies aligned with business priorities.
Collaborate with product teams to understand the roadmap, develop positioning, and create go-to-market strategies that are aligned with overall messaging across both the enterprise and the business line.
Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.
Responsibilities can include:
Drive marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes
Build knowledge about the products, the clients they serve and the competitive environment
Develop messaging and value proposition
Enable client-facing teams to communicate value proposition and initiatives
Identify product synergies across the broader enterprise
Create and maintain standard marketing content
Collaborate with partners in digital marketing, creative, events and other specialist marketing functions to execute deliverables
To be successful in this role, we’re seeking the following:
Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.
7-10+ years of experience in product marketing, with a strong track record of success in the financial services industry. Experience in capital markets, asset management or fintech environments a plus.
Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
Creative thinker with a passion for innovation and excellence in product marketing strategy and execution.
#LI-Hybrid
At BNY, our culture speaks for itself. Here’s a few of our awards:
America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $119,000 and $179,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors. Employer Description:
For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.
EEO Statement:
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.
Vice President, Product Marketing, Depository Receipts
At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.
Are you a strategic collaborator with a passion for driving impactful product marketing initiatives within the financial services industry? Do you excel in crafting compelling product messaging that resonates with target audiences and drives business growth?
Our Marketing and Communication organization is expanding our product marketing team for the Depository Receipts line of business and is seeking a Vice President, Product Marketing for our innovative and strategic product marketing team. This hybrid role will be based in our New York City or Pittsburgh office.
In these roles, you’ll make an impact in the following ways:
Drive commercial success of BNY’s Depository Receipts business line, specifically as it relates to product offerings for customized and market-driven solutions for issuers, brokers and investors by creating and executing marketing strategies aligned with business priorities.
Collaborate with product teams to understand the roadmap, develop positioning, and create go-to-market strategies that are aligned with overall messaging across both the enterprise and the business line.
Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across marketing to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.
Responsibilities can include:
Drive marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes
Build knowledge about the products, the clients they serve and the competitive environment
Develop messaging and value proposition
Enable client-facing teams to communicate value proposition and initiatives
Identify product synergies across the broader enterprise
Create and maintain standard marketing content
Collaborate with partners in digital marketing, creative, events and other specialist marketing functions to execute deliverables
To be successful in this role, we’re seeking the following:
Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.
7-10+ years of experience in product marketing, with a strong track record of success in the financial services industry. Experience in capital markets, asset management or fintech environments a plus.
Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
Creative thinker with a passion for innovation and excellence in product marketing strategy and execution.
#LI-Hybrid
At BNY, our culture speaks for itself. Here’s a few of our awards:
America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $119,000 and $179,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors. Employer Description:
For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.
EEO Statement:
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.