Email Marketing Manager

Description: We are seeking a results-oriented Email Marketing Program Lead to oversee the execution and optimization of email nurture programs while leading a key initiative to transition from traditional nurture workflows to triggered email workflows. This role combines expertise in email marketing, data-driven decision-making, and marketing automation to elevate our customer engagement and drive measurable outcomes across the customer journey. Key Responsibilities Nurture Campaign Management Execute personalised email nurture campaigns that align with audience needs and business objectives. Optimise existing nurture workflows to increase engagement, conversions, and retention. Collaborate with cross-functional teams to align messaging with overall marketing strategy. Transition to Triggered Workflows Lead the project to migrate from static nurture campaigns to dynamic, triggered email workflows Develop and implement a roadmap for the transition, including data mapping, audience segmentation, and trigger identification. Collaborate with marketing automation teams to build and test real-time triggered workflows based on customer behaviours and lifecycle stages. Data-Driven Optimisation Analyse campaign performance and generate insights to refine email strategies. Use A/B testing, engagement metrics, and conversion rates to inform content, timing, and triggers. Ensure proper tracking of triggered workflows using UTM parameters and other analytics tools. Stakeholder Collaboration and Communication: Partner with partner teams to ensure alignment on goals and feedback loops. Educate stakeholders on the benefits of triggered workflows and how they enhance lead nurturing and customer experiences. Document best practices, workflows, and processes for future scalability. Qualifications: 5+ years of experience in email marketing, marketing automation, or a related field. Proven track record in managing successful email nurture programs. Proficiency in marketing automation platforms Strong analytical skills with experience in data interpretation and reporting Excellent project management skills and ability to meet deadlines in a fast-paced environment. Familiarity with the use of tracking tools to monitor campaign performance. Ability to develop and implement project roadmaps and manage cross-functional collaboration. Strong collaboration skills to work effectively with cross-functional teams, including sales, customer success, content, design, and product marketing. Excellent communication skills to educate and align stakeholders on new workflows and best practices. Ability to document processes and maintain clear, detailed records for scalability and future reference. Creative thinking and problem-solving skills to address challenges and opportunities from multiple perspectives.