Head of Product Marketing

The Role

The Head of Product Marketing will be a strategic leader responsible for driving the go-to-market strategy and positioning for our product portfolio. This role will be central in ensuring our products resonate with the target market, drive adoption, and achieve business objectives. You will collaborate closely with cross-functional teams, including Product, Sales, and Customer Success, to craft compelling product narratives, develop impactful campaigns, and establish strong market leadership. As a senior leader, you will inspire a high-performing product marketing team and ensure alignment between product development, sales enablement, and customer engagement.

What You’ll Do

1. Lead the product marketing function, defining and executing the product go-to-market strategy across the entire lifecycle of our product offerings.
2. Partner with Product Managers to shape product positioning, messaging, and differentiation, ensuring clarity and alignment across all teams.
3. Develop and drive comprehensive launch strategies for new product features, updates, and initiatives, ensuring successful market entry and adoption.
4. Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for product growth and differentiation.
5. Create and manage product content, including sales collateral, website copy, case studies, and thought leadership materials, to support internal teams and engage customers.
6. Collaborate with the Demand Generation team to develop integrated campaigns that drive product awareness, lead generation, and conversion.
7. Support the sales team by developing training materials, sales playbooks, and tools that enable them to communicate product value effectively.
8. Drive customer-centric marketing initiatives by gathering insights from customer feedback, usage data, and industry trends to refine product positioning and messaging.
9. Define and track key metrics for product marketing success, adjusting strategies based on performance and market dynamics.
10. Mentor and guide a team of product marketers, fostering a culture of innovation, collaboration, and continuous improvement.
11. Represent the voice of the customer in strategic discussions with senior leadership, ensuring that product decisions are aligned with market needs.

What We’re Looking For

1. Bachelor's or Master’s degree in Marketing, Business, or a related field.
2. 8+ years of experience in product marketing, with a proven track record of successfully launching and scaling products in a fast-paced environment.
3. Strong expertise in product positioning, go-to-market strategy, and sales enablement for both B2B and B2C products.
4. Experience leading and mentoring product marketing teams, with a focus on empowering and developing talent.
5. Excellent communication skills, with the ability to craft compelling product narratives and engage with both internal stakeholders and external audiences.
6. A deep understanding of customer personas, pain points, and the competitive landscape, with the ability to translate these insights into actionable marketing strategies.
7. Familiarity with analytics tools (e.g., Google Analytics, Salesforce, HubSpot) and the ability to translate data into actionable insights.
8. Proven experience in collaborating cross-functionally with Product, Sales, Customer Success, and Engineering teams to execute product initiatives.
9. Strong project management skills, with the ability to manage multiple initiatives and deadlines in a fast-moving environment.
10. A passion for technology, innovation, and helping customers achieve success through products.

Where and How We Work

We are a global and diverse group offering a truly flexible and family friendly work environment. Kids, pets, and the occasional delivery person are all actively encouraged to appear on our Zoom screens. All of us at Linktree work either fully remote or a flex hybrid approach.

We offer autonomy and flexibility in how you structure your days and weeks. There will be the need for some collaboration outside of your usual 9-5 being a global company, but we aim to work asynchronously where possible.

How we’ll help you thrive

Our approach to benefits considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to be one that enables people to truly thrive so we can Go Further Together. Some ways we support you:

1. An annual wellbeing allowance ($7,000 AUD / $4,900 USD) to use on things like (but not limited to) fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office set up - the choice is yours!
2. 100% coverage (and 80% for your dependents) of your monthly premiums for medical, dental, vision, disability and life insurance.
3. 401K matching for you to save towards retirement.
4. Generous time off for vacation, holidays, parental leave, volunteer time and other categories.
5. Employee Stock Option Program - we want each and every employee to share in the company’s success as we go further together.

We believe in promoting a culture that celebrates unique backgrounds, talents, and experiences. We are creating an inclusive workplace where every individual feels valued, respected, and has equal opportunities to thrive.