Trade Marketing Manager

Our client is a globally recognized skincare brand specializing in hydration technology and award-winning formulations. Rapidly expanding across U.S. and international markets through partnerships with major retailers and e-commerce platforms. They are looking to add a Trade Marketing Manager to their team.

Salary/Hourly Rate:

$110k

Position Overview:

Our client is seeking an experienced Trade Marketing Manager to lead retail and e-commerce marketing strategies across the U.S., Mexico, and Brazil. The ideal candidate has a strong background in retail marketing, visual merchandising, and skincare/beauty.

Responsibilities of the Trade Marketing Manager:

• Develop and execute retail marketing initiatives to enhance brand awareness, drive traffic, and boost sales.
• Lead the planning and implementation of in-store activations, visual merchandising (VMD), and campaigns tailored to local markets and retail environments.
• Collaborate with retail partners to align marketing efforts with brand guidelines and ensure consistent execution across channels.
• Adapt global VMD guidelines to meet local market trends while maintaining brand integrity and appeal.
• Oversee seasonal promotions, product launches, and experiential in-store events, ensuring alignment with retail strategies.
• Analyze sales data, promotional outcomes, and campaign effectiveness; provide actionable recommendations to optimize performance.
• Partner with cross-functional teams, including Sales and Demand Planning, to maintain optimal inventory levels for key programs.
• Manage and update e-commerce content, ensuring optimized assets and copy across all platforms.
• Track and report key performance indicators (KPIs) such as sales growth, customer engagement, and ROI for marketing efforts.
• Design and execute sampling programs across retail and e-commerce channels, including seasonal kits and promotional bundles.
• Lead the strategy and execution of digital retailer animations, co-op campaigns, and on-site media collaborations.
• Collaborate with Paid Media teams to develop impactful multi-channel campaigns.
• Stay informed on industry best practices, competitive trends, and performance benchmarks in beauty marketing.
• Support budget management and reconciliation for trade marketing initiatives.

• 5 - 7 years of experience in trade marketing.
• Strong retail marketing experience, preferably with Sephora or similar retailers.
• Proficiency in visual merchandising and a deep understanding of the beauty/skincare industry.
• Excellent communication, project management, and organizational skills.
• Ability to work in a fast-paced environment with a structured and strategic mindset.
• Bilingual Spanish is a plus.

• Bachelor's degree is required.

• Medical, dental, and vision.
• 401k and more!