Wings Etc.
Graphic Design & Marketing Coordinator
Wings Etc., Fort Wayne, Indiana, United States, 46804
Wings Etc., Inc. Job Description
Graphic Design & Marketing Coordinator
Full-Time Graphic Design & Marketing Coordinator
Overview:
This position requires producing a variety of marketing materials-from digital and print ads, flyers, menus, billboards, mailers and promotional posters to signage, social media content, and videos-and overseeing end-to-end social media planning, execution.
Responsibilities:
Graphic Design & Content Creation • Create and deploy assets for system-wide, Co-Op, and local store marketing needs. • Use Adobe InDesign, Photoshop, and Illustrator to produce layouts and graphics for both digital and print media, maintaining accurate versions for dates, markets, and pricing. • Edit video content using Adobe Premiere Pro for organic and paid media. • Work autonomously to develop compelling visuals and copy with minimal instruction, ensuring consistency with brand standards. • Oversee digital/print creation and file management-reviewing project lists, clarifying details, developing brand-relevant creative solutions, presenting proofs, finalizing artwork, and distributing files.
Marketing & Social Media Coordination • Develop and implement social media strategies and campaigns in alignment with broader marketing
objectives, focusing on brand growth, engagement, and consistency. • Create, schedule, and publish engaging social media content across multiple platforms (Facebook, Instagram, etc.), using social media and reputation management software. • Coordinate with internal teams (e.g., operations, franchise support) and external partners (e.g., freelancers, media planners) to ensure cohesive campaigns and messaging across all touchpoints. • Deliver creative assets to advertising agency partner on schedule, ensuring franchisee approval is obtained beforehand to maintain alignment and efficiency. • Collaborate on email marketing initiatives, including automation workflows and campaign deployment (using platforms like SendGrid, Punchh, etc.), contributing to overall marketing efforts.
Required Qualifications: • Associate or bachelor's degree in graphic design, marketing, advertising, or a related field from an accredited college or university. • Minimum 5 years of professional graphic design and/or marketing & social coordination experience. • Demonstrated experience creating Meta (Facebook, Instagram) ads and posts, familiarity with current best practices. • General understanding of marketing automation/email platforms (e.g., SendGrid, Punchh) and basic web technology. • Proficiency with Adobe InDesign (70% of work), Photoshop (15%), Premiere Pro (15%), and occasional Illustrator work. • Experience with social media-facing photography and videography is a plus.
Additional Requirements: • Candidate must provide detailed examples of self-created work for clients/advertisers: graphic design, digital design, and video production that has been used in retail space, social media, digital media, and web content • Work Monday-Friday from Wings Etc. corporate office in Fort Wayne, Indiana, during regular business hours with occasional travel to restaurant locations or conferences
Benefits : • Quarterly bonus potential • Paid holidays • Paid time off • Health, Vision, Dental and Life Insurance • 401(k) with company match • Company-provided phone • Mileage reimbursement for company travel • Flexible work environment
Graphic Design & Marketing Coordinator
Full-Time Graphic Design & Marketing Coordinator
Overview:
This position requires producing a variety of marketing materials-from digital and print ads, flyers, menus, billboards, mailers and promotional posters to signage, social media content, and videos-and overseeing end-to-end social media planning, execution.
Responsibilities:
Graphic Design & Content Creation • Create and deploy assets for system-wide, Co-Op, and local store marketing needs. • Use Adobe InDesign, Photoshop, and Illustrator to produce layouts and graphics for both digital and print media, maintaining accurate versions for dates, markets, and pricing. • Edit video content using Adobe Premiere Pro for organic and paid media. • Work autonomously to develop compelling visuals and copy with minimal instruction, ensuring consistency with brand standards. • Oversee digital/print creation and file management-reviewing project lists, clarifying details, developing brand-relevant creative solutions, presenting proofs, finalizing artwork, and distributing files.
Marketing & Social Media Coordination • Develop and implement social media strategies and campaigns in alignment with broader marketing
objectives, focusing on brand growth, engagement, and consistency. • Create, schedule, and publish engaging social media content across multiple platforms (Facebook, Instagram, etc.), using social media and reputation management software. • Coordinate with internal teams (e.g., operations, franchise support) and external partners (e.g., freelancers, media planners) to ensure cohesive campaigns and messaging across all touchpoints. • Deliver creative assets to advertising agency partner on schedule, ensuring franchisee approval is obtained beforehand to maintain alignment and efficiency. • Collaborate on email marketing initiatives, including automation workflows and campaign deployment (using platforms like SendGrid, Punchh, etc.), contributing to overall marketing efforts.
Required Qualifications: • Associate or bachelor's degree in graphic design, marketing, advertising, or a related field from an accredited college or university. • Minimum 5 years of professional graphic design and/or marketing & social coordination experience. • Demonstrated experience creating Meta (Facebook, Instagram) ads and posts, familiarity with current best practices. • General understanding of marketing automation/email platforms (e.g., SendGrid, Punchh) and basic web technology. • Proficiency with Adobe InDesign (70% of work), Photoshop (15%), Premiere Pro (15%), and occasional Illustrator work. • Experience with social media-facing photography and videography is a plus.
Additional Requirements: • Candidate must provide detailed examples of self-created work for clients/advertisers: graphic design, digital design, and video production that has been used in retail space, social media, digital media, and web content • Work Monday-Friday from Wings Etc. corporate office in Fort Wayne, Indiana, during regular business hours with occasional travel to restaurant locations or conferences
Benefits : • Quarterly bonus potential • Paid holidays • Paid time off • Health, Vision, Dental and Life Insurance • 401(k) with company match • Company-provided phone • Mileage reimbursement for company travel • Flexible work environment