MetLife
Senior Marketing Manager, Customer Exp & DEI
MetLife, Bridgewater, New Jersey, us, 08807
Senior Marketing Manager, Customer Experience & DEI
Bridgewater, NJ (hybrid)
Global Brand and Marketing:
The MetLife Group Benefits Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders. Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact with strategic guidance, relevant insights, and meaningful communications. Customer Marketing enables wins with customers, prospects, and brokers, driving value for the long-term growth of the organization.
Role Value Proposition:
The Senior Customer Marketing Manager, Late Sales Cycle & DEI Strategy will partner closely with internal customers including sales, strategy, product, and broker relations, as well as colleagues across marketing, and external agency partners to deliver compelling communications that persuade organizations to carry MetLife products for their employees and members. This candidate will also collaborate to deliver compelling insights, communications, strategies, and innovation that bolster MetLife’s commitment to DEI.
This will involve creating and supporting powerful, differentiated MetLife stories that address customer needs, and in doing so, will expand our storytelling approach and enhance our approach to the full customer experience. The work includes working to redesign our in-market story, rethink products and services, empower sales teams, and more. This team member will be effective when utilizing the following key competencies: relationship building, ownership mindset with a service mentality, analytical thinking, curiosity, attention to detail, and strategic leadership.
Key Responsibilities:
· Partner with stakeholder teams to understand customer/broker challenges and develop compelling communications that address differentiated MetLife solutions, specifically in the later parts of the sales cycle
· Lead integrated agency teams to deliver on high-volume, fast-paced marketing needs, strengthening agency relationships and capabilities
· Identify opportunities to innovate the marketing approach to drive relevance, meaning, and distinction, working with teams to apply lessons from past customer cases for continuous improvement
· Understand customer challenges, staying up-to-date on DEI trends and creating insights to better support underrepresented populations
· Translate organizational needs into actionable strategies, stories, and assets, including leading brainstorming and prioritization of expansive opportunity areas for MetLife products and services with meaningful business cases
· Influence teams to adopt and execute marketing plans, coaching to build marketing muscle across the company
· Implement systems for measurement and analytics, dynamic budgeting and tracking, to showcase value
· Support and align marketing strategy to business performance goals
· Perform other related duties as assigned or required
Essential Business Experience and Technical Skills:
Required:
· 6-8+ years of diverse and progressively senior marketing experience - an accomplished Marketer that has a breadth of marketing experience, as well as relevant expertise in Customer Marketing
· Ability to advise on B2B channel with an influence on B2B2C, with a customer mindset
· Balance of strategic leadership matched with attention to detail and organization to ensure high-volume, fast-paced needs are met
· Commitment to high-quality communications designed to encourage positive decision-making with focus on influence, design, grammar, and brevity
· Flexibility to employ an ownership mindset with personal accountability for great work, while utilizing a service mindset in approach to internal customers
· Experienced navigating, influencing and leading within a highly matrixed environment
Ability to offer well-structured, well-supported and clearly articulated points-of-view while met with skepticism, disbelief and/or oppo
HS Diploma or equivalent required, Bachelors highly preferred.
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
Bridgewater, NJ (hybrid)
Global Brand and Marketing:
The MetLife Group Benefits Marketing (GBM) team has been evolving in line with MetLife’s transformation to a company that delivers greater value for our customers, employees and shareholders. Today, GBM is a strategic, customer-focused marketing practice that is dedicated to driving business impact with strategic guidance, relevant insights, and meaningful communications. Customer Marketing enables wins with customers, prospects, and brokers, driving value for the long-term growth of the organization.
Role Value Proposition:
The Senior Customer Marketing Manager, Late Sales Cycle & DEI Strategy will partner closely with internal customers including sales, strategy, product, and broker relations, as well as colleagues across marketing, and external agency partners to deliver compelling communications that persuade organizations to carry MetLife products for their employees and members. This candidate will also collaborate to deliver compelling insights, communications, strategies, and innovation that bolster MetLife’s commitment to DEI.
This will involve creating and supporting powerful, differentiated MetLife stories that address customer needs, and in doing so, will expand our storytelling approach and enhance our approach to the full customer experience. The work includes working to redesign our in-market story, rethink products and services, empower sales teams, and more. This team member will be effective when utilizing the following key competencies: relationship building, ownership mindset with a service mentality, analytical thinking, curiosity, attention to detail, and strategic leadership.
Key Responsibilities:
· Partner with stakeholder teams to understand customer/broker challenges and develop compelling communications that address differentiated MetLife solutions, specifically in the later parts of the sales cycle
· Lead integrated agency teams to deliver on high-volume, fast-paced marketing needs, strengthening agency relationships and capabilities
· Identify opportunities to innovate the marketing approach to drive relevance, meaning, and distinction, working with teams to apply lessons from past customer cases for continuous improvement
· Understand customer challenges, staying up-to-date on DEI trends and creating insights to better support underrepresented populations
· Translate organizational needs into actionable strategies, stories, and assets, including leading brainstorming and prioritization of expansive opportunity areas for MetLife products and services with meaningful business cases
· Influence teams to adopt and execute marketing plans, coaching to build marketing muscle across the company
· Implement systems for measurement and analytics, dynamic budgeting and tracking, to showcase value
· Support and align marketing strategy to business performance goals
· Perform other related duties as assigned or required
Essential Business Experience and Technical Skills:
Required:
· 6-8+ years of diverse and progressively senior marketing experience - an accomplished Marketer that has a breadth of marketing experience, as well as relevant expertise in Customer Marketing
· Ability to advise on B2B channel with an influence on B2B2C, with a customer mindset
· Balance of strategic leadership matched with attention to detail and organization to ensure high-volume, fast-paced needs are met
· Commitment to high-quality communications designed to encourage positive decision-making with focus on influence, design, grammar, and brevity
· Flexibility to employ an ownership mindset with personal accountability for great work, while utilizing a service mindset in approach to internal customers
· Experienced navigating, influencing and leading within a highly matrixed environment
Ability to offer well-structured, well-supported and clearly articulated points-of-view while met with skepticism, disbelief and/or oppo
HS Diploma or equivalent required, Bachelors highly preferred.
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.