AAA Mid Atlantic
Marketing Data Senior Analyst
AAA Mid Atlantic, Wilmington, Delaware, us, 19894
AAA Club Alliance is currently seeking a Marketing Data Senior Analyst to join our team here in Wilmington, DE.
What You'll Do:
Become a subject matter expert for Car Care, Automotive and Retail transaction data
Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web.
Design and build processes to execute and automate campaign strategies.
Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.
Capture and mine data to identify customers most likely to respond to various direct marketing messages.
Perform statistical analysis/modelling to generate lists of customers for targeted direct marketing campaigns.
Automate existing marketing campaigns by converting existing SQL queries into appropriate marketing tool procedures.
Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience.
Work with appropriate IT or marketing group developers and administrators to integrate and test new data sources ideally through Cloud based data warehouse.
Use data management tools to standardize customer contact information to improve delivery rates, campaign performance and analysis opportunities.
Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.
Enhance existing campaign management business processes to support efficient campaign management and marketing.
Research and apply knowledge of existing and emerging data science principles, theories, and techniques to inform business decisions.
Design and build marketing, analytics, and reporting procedures that produce ongoing reporting to measure campaign effectiveness and operations performance.
Provide ongoing thought leadership to improve customer relationship marketing and organizational capabilities to support and expand marketing opportunities.
Manage and improve campaign management functions including client engagement, campaign design, data transfers, promotional history management and documentation.
Minimum Qualifications:
Bachelor’s Degree in Computational and Data Science, Economics, Statistics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered. Master’s Degree Preferred
5+ years of experience working with relational data.
5+ years of direct marketing experience.
5+ years of experience using statistical analysis or analytics tools.
4+ years of experience programming in SQL.
1+ years of experience working in a Cloud Based Data Warehouse environment (Google BigQuery experience preferred)
SQL MCTS, Google Cloud BigQuery, Power BI , Adobe Campaign related Certifications preferred.
Comprehensive knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Visio)
Ability to work and influence across levels of management, translating complex ideas and concepts into actionable recommendations for improvement.
Ability to lead high level campaign focused strategy sessions.
Excellent presentation skills and experience in management level presentations.
To the qualified candidate, we offer:
A competitive salary commensurate with experience
Annual Bonus + Annual Merit Increase Eligibility
Hybrid schedule available
Health & Life Insurance
3+ weeks of paid time off accrued during your first year
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer & company-sponsored volunteer events throughout the year
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, and Short Term/Long Term Disability
ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.
Job Category:
Marketing
What You'll Do:
Become a subject matter expert for Car Care, Automotive and Retail transaction data
Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web.
Design and build processes to execute and automate campaign strategies.
Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.
Capture and mine data to identify customers most likely to respond to various direct marketing messages.
Perform statistical analysis/modelling to generate lists of customers for targeted direct marketing campaigns.
Automate existing marketing campaigns by converting existing SQL queries into appropriate marketing tool procedures.
Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience.
Work with appropriate IT or marketing group developers and administrators to integrate and test new data sources ideally through Cloud based data warehouse.
Use data management tools to standardize customer contact information to improve delivery rates, campaign performance and analysis opportunities.
Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.
Enhance existing campaign management business processes to support efficient campaign management and marketing.
Research and apply knowledge of existing and emerging data science principles, theories, and techniques to inform business decisions.
Design and build marketing, analytics, and reporting procedures that produce ongoing reporting to measure campaign effectiveness and operations performance.
Provide ongoing thought leadership to improve customer relationship marketing and organizational capabilities to support and expand marketing opportunities.
Manage and improve campaign management functions including client engagement, campaign design, data transfers, promotional history management and documentation.
Minimum Qualifications:
Bachelor’s Degree in Computational and Data Science, Economics, Statistics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered. Master’s Degree Preferred
5+ years of experience working with relational data.
5+ years of direct marketing experience.
5+ years of experience using statistical analysis or analytics tools.
4+ years of experience programming in SQL.
1+ years of experience working in a Cloud Based Data Warehouse environment (Google BigQuery experience preferred)
SQL MCTS, Google Cloud BigQuery, Power BI , Adobe Campaign related Certifications preferred.
Comprehensive knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, Visio)
Ability to work and influence across levels of management, translating complex ideas and concepts into actionable recommendations for improvement.
Ability to lead high level campaign focused strategy sessions.
Excellent presentation skills and experience in management level presentations.
To the qualified candidate, we offer:
A competitive salary commensurate with experience
Annual Bonus + Annual Merit Increase Eligibility
Hybrid schedule available
Health & Life Insurance
3+ weeks of paid time off accrued during your first year
401(K) plan with company match up to 7%
Professional development opportunities and tuition reimbursement
Paid time off to volunteer & company-sponsored volunteer events throughout the year
Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, and Short Term/Long Term Disability
ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.
Job Category:
Marketing