Brand Marketing Manager

About Us

The Jay, Autograph Collection is where new-age San Franciscans gather, find inspiration, and celebrate our city. With a quiet but blossoming and vibrant location in the heart of the Embarcadero and adjacent to Jackson Square, The Jay, completely renovated, is an ode to classic San Francisco; peppered with bits of nostalgia, but led mostly by its modern structure and sophisticated style. The design and offerings of the hotel are inspired by the makers and innovators who made San Francisco great. It is a true celebration of those who shaped San Francisco. The word “Jay” in Latin means “to celebrate”, hence the name, The Jay. Our goal is to delight our guests with the element of discovery and authentic connection to the city, its neighborhoods, and residents. We are seeking associates who enjoy exceeding guest expectations and strive to deliver a professional and approachable level of service as a “friend-in-the-know” when it comes to engaging our luxury lifestyle guests. We offer competitive benefits for all associates including a comprehensive medical plan, free employee meal per shift, discounted public transportation, all associate outings, and more. An opportunity to help this rebranding and transition into Marriott’s Autograph Collection portfolio, a completely renovated and redesigned luxury destination, creating the newest jewel of San Francisco’s Embarcadero/Jackson Square/FiDi neighborhood.

Overview

An opportunity to help a recently rebranded and renovated luxury lifestyle hotel gain footing as a Marriott’s newest Autograph Collection hotel. Touted by Conde Nast as “Most Exciting Opening in 2023…” and ranked #1 Best Luxury Hotel in San Francisco by TimeOut, The Jay is a completely renovated and redesigned luxury destination, and has become the newest jewel of San Francisco’s Embarcadero/Jackson Square/FiDi neighborhood. Oversee marketing execution, and develop neighborhood partnerships, plan, execute and promote on-property activation events.

Promote on-brand messaging to customers through traditional, digital, and social media channels with the goal of driving revenue and supporting total hotel goals. Help create an authentic vibe in the hotel’s lounge and terrace by partnering with local San Francisco artists and makers on activation events in an effort to create our location as the neighborhood hot spot. This includes digital marketing planning and execution, social campaigns, public relations partnerships, and food and beverage property activations and deployment of strategies and tactics.

Works closely with the Director of Sales + Marketing, General Manager, and third-party restaurant Director on all aspects. Required to leverage key internal partners including the sales and food and beverage teams as well as hotel partnerships and internal stakeholders. With full team and ownership support, charged with creating a guest activation program from the very beginning. Build on established direct marketing plans, targeted campaigns, and activated channels to drive consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness.

Responsibilities

Activation Programming and Management

• Develop and deliver, from the ground up, an activation program that showcases local artisans and makers giving guests and locals an amazing, enriching experience and as a result, creating a neighborhood hot spot.
• Leads and/or partners with hotel operations and third-party operators to conceptualize/execute property-level programming and activation, based on brand guidelines.
• Partners with Director of Sales + Marketing, but owns and develops annual artisan and maker activation marketing plan to maximize guest and local draw experience.

Marketing and Digital

• Helps develop the annual marketing plans including creative development, media planning, and property activations.
• Oversees property level marketing planning and execution to ensure business goals and key strategies are appropriately represented in property marketing plans.
• Manages relationship with senior partners including property leadership, regional teams, third-party restaurant team, ownership community, as well as senior HEI segment leaders.
• Leads marketing and e-commerce collaborations, sharing/best practices across the portfolio and enterprise.
• Assists sales, catering, and events teams to promote hotel amenities to both attract new business and increase revenues.
• Creates annual marketing calendars for the hotel.
• Plans, designs, and executes digital media, collateral, and advertising needs for the property.
• Maintains, monitors, updates, and optimizes brand, “.com”, vanity and micro sites.
• Assists hotel photography process - schedules shoots, budgets, attends shoots, manages vendor relationships, ensures brand photography standards are met, edits, approves and distributes digital assets across all relevant hotel and digital channels.
• Performs any other job-related duties as assigned.

Qualifications

• 4-year bachelor's degree in Marketing, Public Relations, Business, or related major.
• 1 year experience in the sales, catering management, marketing, digital or related professional area; hospitality marketing or services experience preferred.
• Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.
• Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
• Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences.

Benefits

HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental, and financial wellness. We offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed. Our Vacation, Sick, and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'You Decide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future.

Work today, get paid today! We proudly partner with DailyPay, a voluntary benefit that allows our associates access to their earnings when they want them.

HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.