My Code Media
Head of Growth, Remezcla Agency
My Code Media, New York, NY
About the Company
Remezcla is the most influential digital media brand for Latine audiences in the U.S. covering lifestyle, culture and music. We are putting emerging Latin culture on the map - operating as a digital publisher, creative agency, and entertainment company. What started in living rooms and coffee shops among friends has grown to be so much more; today we reach millions of readers and have built a brand that goes beyond our publication.
Our mission is to change the way the world perceives Latine cultures through thought leadership, creativity, and cultural innovation. Acquired by My Code in 2023, Remezcla is now part of the largest multicultural media company in the U.S.
About the Role:
The newly created Head of Growth, Remezcla Agency will impact culture and investment in multicultural and diverse audiences. This leadership role will have a passion for storytelling while managing and growing our agency engagements, driving revenue, and building brand awareness. Reporting to the President of Hispanic Strategy, this role requires a dynamic leader who can develop and nurture top-to-top relationships.
Working in close partnership with the agency leadership team, our president, and our marketing manager, you will play a pivotal role in the future of Remezcla by developing, leading, and executing our agency's new business plan. Elevating the profile of Remezcla and our work, getting us in front of right-fit client prospects where we have a right to win, and defining a winning approach to new business pitches contributing to the agency's overall financial success.
The Head of Growth, Remezcla Agency role, is a seasoned expert in revenue and marketing programs who can inspire client engagement and fuel account growth. A successful candidate will deeply understand what drives senior-level decision-makers and how to cultivate those insights into revenue opportunities.
Responsibilities:
Key Projects:
During your first 90 days, you will leverage market data, historical category performance, and industry insights to develop long-range strategies and annual business plans.
Qualifications:
The anticipated base salary range for this position is $225,000- $285,000. The salary and bonus structure is determined on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.
My Code is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local law. My Code is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.
Remezcla is the most influential digital media brand for Latine audiences in the U.S. covering lifestyle, culture and music. We are putting emerging Latin culture on the map - operating as a digital publisher, creative agency, and entertainment company. What started in living rooms and coffee shops among friends has grown to be so much more; today we reach millions of readers and have built a brand that goes beyond our publication.
Our mission is to change the way the world perceives Latine cultures through thought leadership, creativity, and cultural innovation. Acquired by My Code in 2023, Remezcla is now part of the largest multicultural media company in the U.S.
About the Role:
The newly created Head of Growth, Remezcla Agency will impact culture and investment in multicultural and diverse audiences. This leadership role will have a passion for storytelling while managing and growing our agency engagements, driving revenue, and building brand awareness. Reporting to the President of Hispanic Strategy, this role requires a dynamic leader who can develop and nurture top-to-top relationships.
Working in close partnership with the agency leadership team, our president, and our marketing manager, you will play a pivotal role in the future of Remezcla by developing, leading, and executing our agency's new business plan. Elevating the profile of Remezcla and our work, getting us in front of right-fit client prospects where we have a right to win, and defining a winning approach to new business pitches contributing to the agency's overall financial success.
The Head of Growth, Remezcla Agency role, is a seasoned expert in revenue and marketing programs who can inspire client engagement and fuel account growth. A successful candidate will deeply understand what drives senior-level decision-makers and how to cultivate those insights into revenue opportunities.
Responsibilities:
- Serve as the first point of contact for the Remezcla agency's new business activity and as the primary contact and driver of all agency RFP responses and pitch processes
- Lead the collaborative annual development process to build out the agency's new business plan, securing leadership team alignment and approval
- Engage the integrated resources of the agency to execute the approved new business plan, measure it, and optimize it
- Conduct targeted outbound prospecting in the agency's key verticals, including the development of campaign strategy, thought leadership/content creation, message distribution, campaign measurement, optimization, and follow-up plans
- Active outreach and general relationship building with brand-side marketing leaders who could be prospective client partners for the agency
- Quarterly email outreach, annual face-to-face contact, and general relationship building with agency search consultants
- Regular progress reports to the agency leadership team - as well as quarterly shareouts to the agency on our new biz plan progress
- Drive more differentiated storytelling for the agency across owned/earned/paid messaging channels to elevate our profile with brand-side marketing leaders
- Represent the agency at industry conferences in agency new business space, as well as in our key client verticals
- Manage, mentor, and guide career path development for agency marketing manager
- Oversight of external PR resources, awards show entry process, organic social content, thought leadership output across our verticals, speaking engagements, outbound email, search, and LinkedIn campaigns
Key Projects:
During your first 90 days, you will leverage market data, historical category performance, and industry insights to develop long-range strategies and annual business plans.
Qualifications:
- B.S. or B.A. in Marketing, Business, Advertising, or a related field.
- 10 years of experience working in a creative agency environment, either in a marketing/business development role and/or account leadership capacity
- Previous experience managing media agency or client relationships or programs preferred.
- Proven track record in managing relationships and driving revenue growth.
- Strong communication and interpersonal skills.
- Ability to build trust and rapport with clients.
- High personal credibility, integrity, client relationship management, networking, collaboration, and interpersonal skills.
- Outstanding interpersonal, communication, and presentation skills
- Collaborative, entrepreneurial, self-starter, resourceful problem solver
- Insatiably curious about client business, strong interrogatory skills to qualify leads
- Strategic thinker with the ability to craft compelling agency stories
- Conversant in technologies and digital marketing tools essential to prospecting, lead nurture, CRM, and business development success
- Communicate comfortably with stakeholders internally and externally at all levels.
- Advocate for diversity, equity, and inclusion both internally and externally.
- Be a leader and embrace our team's core values: Culture First, Play Like a Team, Pave The Way, Care and Think Big
The anticipated base salary range for this position is $225,000- $285,000. The salary and bonus structure is determined on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geography.
My Code is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local law. My Code is committed to providing reasonable accommodations for candidates with disabilities during our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.