Marketing And Public Relations Manager

The Marketing & Public Relations Manager is responsible for the planning and implementation of Ronald McDonald House Charities of Central PAs (RMHC-CP) internal and external communication, marketing and public relations strategy. This position will be fully accountable for advancing the organizations brand and increasing community engagement with RMHC-CP. Responsibilities Communications & Public Relations Develop, write, implement and measure an annual and long-term strategic Marketing and Public Relations plan Manage website content to ensure all information is updated and relevant Create materials that reflect and advance the RMHC-CP brand and image for both internal and external use Coordinate with graphic designer, write and edit the content and publication of print and electronic newsletters and Annual Report. Serve as organization liaison with printer and mail house entities Work across all departments (and with outside graphic designer) to create marketing materials geared towards donors, volunteers and guest families Promote Ronald McDonald House Charities of Central PA by speaking to groups and organizations as requested and developing content to train staff and volunteers to represent the overall organization effectively Support Executive Director and Development Director in the implementation of McDonalds related promotions and initiatives, including stewardship and acknowledgement of local McDonalds Owner-Operators Send priority press releases and follow up with key contacts to promote media presence Administer marketing budget Complete other duties as assigned Social Media Manage the Social Media Coordinator, oversee the development and growth of RMHC-CPs e-marketing and social media strategic efforts for the organization Supervise the creation of digital strategies to grow followers and create conversion to donors and volunteers Direct regular outreach on social media outlets by promoting family and volunteer stories, donor on-site activities, fundraising events, Red Shoe Crew events and other press/PR opportunities Special Events Assist with developing event marketing materials and engaging media; planning and implementation of communications support of events including website content and social media Oversee third-party fundraisers Qualifications COMPETENCIES Marketing, Communications Planning, Budgeting, Brand Management, Analytical Thinking and Strategic Planning, Relationship Building, Social Media Planning, Public Speaking, TV and Radio Appearances, Multi-Project Management, Inter-personal/Team effectiveness, Self-Starter, Results-Driven, and a warm personable demeanor. QUALIFICATIONS: Passion for the RMHC-CP Mission Commitment to working as part of a team Demonstrate respect for colleagues, guests, volunteers and donors Introductory knowledge of website systems, preferably WordPress Excellent written and verbal communication skills Established relationships with local media a plus Proficient working knowledge of Microsoft 365, Adobe Creative Cloud and Acrobat Pro Planning knowledge of social media platforms and content management systems including Facebook, Instagram, LinkedIn, etc. Clean PA State Police, PA ChildLine and FBI fingerprinting clearances required Valid drivers license, reliable transportation and cellular phone are required EDUCATION AND PROFESSIONAL EXPERIENCE: Bachelors degree in communications, marketing, advertising or related field 3-5 years related experience