The Kensington Falls Church
Digital Marketing Coordinator
The Kensington Falls Church, Washington, District of Columbia, us, 20022
Interested in Joining Our Kensington Family?
APPLY NOW
Why The Kensington Senior Living? Because Our Promise is to love and care for your family as we do our own…and this extends to our team members too! Join us to discover your path, grow your purpose, and embrace the unexpected: deeper connections, greater opportunities, and a stronger sense of belonging. Salary
: $28.00 – $30.00 per hour Schedule
: Part-Time: 20 hours per week, additional hours as needed Experience
: At least 2 years of Digital Marketing, Communications or Recruitment experience, Required. Bachelor’s Degree, Preferred. Work Location:
Hybrid, with regular on-site community visits and central office visits required weekly. Job Status / Schedule:
Part-Time, flexible, including some Weekends, Holidays, Evenings, On-Call What does Kensington Senior Living offer you? Competitive Salary 401(k) Plan Paid Vacation Employee Assistance Program Employee Referral Bonus Program Complimentary Meals Growth Opportunities Overview: The Digital Marketing Coordinator supports the planning, development, and management of the brand’s digital marketing and recruitment strategy. This role is responsible for maintaining the brand’s digital media presence across community websites, social media platforms, and recruitment channels. What will you do as the Digital Marketing Coordinator? Support all Kensington Senior Living communities in their various digital platforms, including but not limited to, recruitment or marketing content creation for websites, eblasts, LinkedIn pages, Facebook pages, Instagram page, and additional recruitment and marketing platforms. Establish and maintain positive working relationships with community Executive Directors, community Leadership Team members, and KSL partners and staff. Support in the planning, creating, implementing and follow-up of digital marketing campaigns for recruitment events or marketing events, including web, SEO, eblasts, social media and FB ads. This includes but is not limited to copywriting and guiding design direction of creative materials. Support KSL Team Member Services teams to ensure the completion of outstanding activities and delivery of documents and materials needed for production of marketing collateral across all digital channels. Participate in establishing KSL Best Practices for carrying out operational processes. Recommend approaches by which these operational processes be more fully deployed, improved, streamlined and made more effective and efficient. Support Digital Support Specialist in company-wide strategic recruitment initiatives as assigned. Brainstorm new and creative growth strategies for both recruitment and marketing efforts, including researching trending topics, videos and campaigns on social media. Collaborate with the Digital Team to develop and implement new campaigns (both recruitment and marketing) for seasonal themes, career and/or marketing event topics and overall creative direction. Support the management of all KSL community websites including the events, careers, team, and blog landing pages, as well as support in making overall improvements and updates for its usability, design, content, and conversion. Participate in overall development of community monthly digital media plans and supports monthly Facebook Ad population, eblast population, website population, Team Member Community Spotlights for each community alongside The Digital Team. Review new technologies and keep the company at the forefront of developments in digital recruitment and digital marketing efforts. On-site support visits to our KSL communities and central office at least weekly. Support visits would include providing team training, capturing content for social media, marketing or digital recruitment efforts. Attend training courses, events and participate in other professional development activities as required. Pre-Employment Requirements: Successful completion of a criminal background check. Demonstrate freedom from Tuberculosis by PPD/TB test or chest x-ray, documenting the absence of tuberculosis in a communicable form. Pass a pre-employment drug test. Knowledge & Skill: Collaborative, flexible and creative individual. Must have strong writing skills, excellent verbal skills and communication abilities. Ability to work effectively within a team-based environment. Strong time management and organizational skills. Must have excellent technical skills, including Outlook, Microsoft Teams, Zoom, Word, Excel, Mailchimp, LinkedIn, Slack, Facebook Business, Instagram, Calendly, Canva, Publisher, ADP (preferred but not required), and Adobe Suite (preferred but not required). Has a passion for our Kensington Senior Living Promise “to love and care for your family as we do our own” and has a strong spirit to serve others. Mental and Physical Requirements: Must be able to communicate with people of all ages and abilities clearly and proficiently, displaying consideration of their rights and sensitivities, while maintaining an energetic, positive attitude. Must be able to read and write English and follow verbal and written instructions. Must maintain a clean and well-groomed appearance and follow the dress code as outlined in the employee handbook. Ability to work flexible hours including weekends and evenings. Be in good health, and physically and mentally capable of performing assigned tasks. We are an equal opportunity employer. All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
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APPLY NOW
Why The Kensington Senior Living? Because Our Promise is to love and care for your family as we do our own…and this extends to our team members too! Join us to discover your path, grow your purpose, and embrace the unexpected: deeper connections, greater opportunities, and a stronger sense of belonging. Salary
: $28.00 – $30.00 per hour Schedule
: Part-Time: 20 hours per week, additional hours as needed Experience
: At least 2 years of Digital Marketing, Communications or Recruitment experience, Required. Bachelor’s Degree, Preferred. Work Location:
Hybrid, with regular on-site community visits and central office visits required weekly. Job Status / Schedule:
Part-Time, flexible, including some Weekends, Holidays, Evenings, On-Call What does Kensington Senior Living offer you? Competitive Salary 401(k) Plan Paid Vacation Employee Assistance Program Employee Referral Bonus Program Complimentary Meals Growth Opportunities Overview: The Digital Marketing Coordinator supports the planning, development, and management of the brand’s digital marketing and recruitment strategy. This role is responsible for maintaining the brand’s digital media presence across community websites, social media platforms, and recruitment channels. What will you do as the Digital Marketing Coordinator? Support all Kensington Senior Living communities in their various digital platforms, including but not limited to, recruitment or marketing content creation for websites, eblasts, LinkedIn pages, Facebook pages, Instagram page, and additional recruitment and marketing platforms. Establish and maintain positive working relationships with community Executive Directors, community Leadership Team members, and KSL partners and staff. Support in the planning, creating, implementing and follow-up of digital marketing campaigns for recruitment events or marketing events, including web, SEO, eblasts, social media and FB ads. This includes but is not limited to copywriting and guiding design direction of creative materials. Support KSL Team Member Services teams to ensure the completion of outstanding activities and delivery of documents and materials needed for production of marketing collateral across all digital channels. Participate in establishing KSL Best Practices for carrying out operational processes. Recommend approaches by which these operational processes be more fully deployed, improved, streamlined and made more effective and efficient. Support Digital Support Specialist in company-wide strategic recruitment initiatives as assigned. Brainstorm new and creative growth strategies for both recruitment and marketing efforts, including researching trending topics, videos and campaigns on social media. Collaborate with the Digital Team to develop and implement new campaigns (both recruitment and marketing) for seasonal themes, career and/or marketing event topics and overall creative direction. Support the management of all KSL community websites including the events, careers, team, and blog landing pages, as well as support in making overall improvements and updates for its usability, design, content, and conversion. Participate in overall development of community monthly digital media plans and supports monthly Facebook Ad population, eblast population, website population, Team Member Community Spotlights for each community alongside The Digital Team. Review new technologies and keep the company at the forefront of developments in digital recruitment and digital marketing efforts. On-site support visits to our KSL communities and central office at least weekly. Support visits would include providing team training, capturing content for social media, marketing or digital recruitment efforts. Attend training courses, events and participate in other professional development activities as required. Pre-Employment Requirements: Successful completion of a criminal background check. Demonstrate freedom from Tuberculosis by PPD/TB test or chest x-ray, documenting the absence of tuberculosis in a communicable form. Pass a pre-employment drug test. Knowledge & Skill: Collaborative, flexible and creative individual. Must have strong writing skills, excellent verbal skills and communication abilities. Ability to work effectively within a team-based environment. Strong time management and organizational skills. Must have excellent technical skills, including Outlook, Microsoft Teams, Zoom, Word, Excel, Mailchimp, LinkedIn, Slack, Facebook Business, Instagram, Calendly, Canva, Publisher, ADP (preferred but not required), and Adobe Suite (preferred but not required). Has a passion for our Kensington Senior Living Promise “to love and care for your family as we do our own” and has a strong spirit to serve others. Mental and Physical Requirements: Must be able to communicate with people of all ages and abilities clearly and proficiently, displaying consideration of their rights and sensitivities, while maintaining an energetic, positive attitude. Must be able to read and write English and follow verbal and written instructions. Must maintain a clean and well-groomed appearance and follow the dress code as outlined in the employee handbook. Ability to work flexible hours including weekends and evenings. Be in good health, and physically and mentally capable of performing assigned tasks. We are an equal opportunity employer. All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.
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