Brand Director

We are looking for a creative, analytical and data driven marketer to usher in the next era of growth for Printique and a couple of other Adorama brands. This individual will be responsible for the day-to-day marketing for Printique and a couple of other Adorama brands. This is a wonderful opportunity to take ownership of a brand with the support of the larger Adorama eco system.

Responsibilities

• Deliver significant sales growth by driving improvements in marketing effectiveness and spend efficiency.
• Utilize metrics tracking to gather insights and drive course correction.
• Master Calendar Planning & Campaign Execution across all channels.
• Content Assets Planning with Marketing team and cross-collaboration to ensure assets are ready with 60-90 days lead time for every campaign.
• Timeline Management for all marketing departments to ensure 360 execution on time.
• CRM Email-SMS Campaign management.
• Content Design, Curation, and Photography for Blogs, Email, Ads as needed, including designing banners, Performance Ads, Reels.
• Active Participation in Photo Shoots & Collaborations for Brand Campaigns.
• Website Management & Content Updates:

1. Web Banners – Desktop, Mobile.
2. Featured Categories.
3. PDP Marketing Content.
4. Blog Management.
5. Product & E-commerce Marketing Management.

• Oversee Full-Funnel Marketing Activities: Managing all aspects of marketing, including email, SEO, SEM, blogs, partnerships, social media, influencer marketing, affiliates, referrals, PR and analytics.
• Drive End-to-End Marketing Campaigns: Leading the planning, execution and analysis of comprehensive marketing campaigns.
• Manage In-House and Third-Party Marketers.
• Growth & Data Analysis:

1. Develop insights from Google Analytics 4 & Looker metrics.
2. Utilizing data to inform performance marketing, audience segmentation and budget management.

1. Managing social media content and metrics.
2. Approvals on partnerships, collaborations and budgets.

1. Working closely with leadership to shape and communicate our brand story.
2. Providing weekly roadmap updates and data analysis.

1. Enhancing brand identity and visual aesthetics across all marketing channels.
2. Guiding the creative process to ensure cohesive and compelling marketing content.

• Work with the product team to maintain and update the website.

Requirements:

• 10 to 15 years’ relevant experience.
• Customer centric.
• Proven capability to drive cost-effective growth.
• Clear experience of driving insights that lead to significant impacts to the business.
• Data driven with experience with data and visualization tools like Looker.
• Good business acumen with a strong understanding of a P&L.
• Hands on leader.
• Strong project management skills.
• Strong organizational skills to build content publishing calendars and create stories for our audiences.
• Highly creative taskmaster and innovative thinker with experience in identifying target audiences and devising marketing strategies to reach them.
• Strong attention to detail and ability to work within brand guidelines.
• Exceptional written and verbal communication skills.
• Ability to work effectively in a fast-paced, deadline-driven environment with a proactive, can-do attitude.
• Proven ability to handle high volumes of work at all times.

This role requires four on-site days weekly to ensure in-person collaboration, improved communication, effective teamwork, and real-time problem solving to enhance team synergy and productivity. A standard 40 hour work week is expected.

Salary

The salary range for this position ranges from $90,000 to $150,000. The rate will be determined based on overall skills and experience.