Griffin Museum of Science and Industry
Marketing Operations Manager
Griffin Museum of Science and Industry, Chicago, Illinois, United States, 60290
About Us:
The Griffin Museum of Science and Industry is the largest and most interactive science museum in the Western Hemisphere. The Griffin Museum of Science and Industry (Griffin MSI) exposes guests of all ages to awe-inspiring exhibitions that spark curiosity and bring science to life. Griffin MSI’s mission – to inspire the inventive genius in everyone – is realized through its world-class exhibitions and engaging guest experiences. The Museum provides programs and experiences that deepen the engagement of students and teachers in science and science-related disciplines, with a vision to inspire and motivate our children to achieve their full potential in the fields of science, technology, engineering and math.
We offer a creative, collaborative, and innovative environment for our employees. Our employees get great perks such as: benefits starting day one of your employment, free admission to Griffin MSI for family and friends, free admission to other museums, free parking in Griffin MSI’s garage and more! If you are equally passionate about our vision and want to be surrounded by a team of dynamic, smart and innovative people, the Griffin Museum of Science and Industry is the right place for you!
The Job:
The Marketing Operations Manager is responsible for executing the strategic direction, implementation, and optimization of integrated media plans aimed at elevating brand presence, captivating our target demographics, and fueling revenue growth. This role will proactively plan, direct, coordinate, and streamline operations with a focus on building a strong, cohesive team and support the work of internal departments by providing strategic counsel and management of deliverables.
Responsibilities: Collaborate with the Marketing division and external agencies to plan, negotiate, and execute media buys across various traditional and digital channels. Oversee the creative process for advertising collateral, ensuring alignment with strategic objectives and brand guidelines. Partner with key stakeholders to define the vision, scope, and requirements for campaigns, ensuring functional and strategic alignment. Manage and evaluate all third-party ticket vendors including CityPass, GoCity, Groupon and others. Embed audience measurement, verification, and other tracking components for external vendors. Facilitate the development of integrated media campaigns and analyze media performance metrics to track campaign effectiveness and optimize strategies for maximum impact and ROI. Optimize campaign performance through continuous monitoring, A/B testing, and data analysis. Recognize upsell and cross-sell opportunities and support senior leadership in business development efforts. Ensure that deliverables created are high quality, impactful, and in line with the Museum's brand. Coordinate and execute billing activities to ensure accurate and timely invoice processing. Provide leadership, guidance, and support to direct reports. Other duties as assigned.
Qualifications: Minimum of five (5) years in ad operations, digital advertising, media planning and buying; experience in an advertising agency is preferred. Minimum of two (2) years' management experience. A bachelor's degree in marketing, hospitality, advertising, communications, business, or a related field is preferred. Hands-on expertise with DoubleClick Campaign Manager third-party ad serving required. Proven experience in working within media buying software, trafficking, and generating performance reports. Familiarity with analytics platforms like Google Analytics, Adobe Analytics, and reporting tools; proficiency in Microsoft Excel. Strong understanding of media channels, including social media, programmatic, search, out-of-home advertising and more. Keeps up-to-date with the latest trends in media consumption, advertising technologies, and industry best practices. Ability to develop comprehensive media strategies that align with client goals and objectives. Strong analytical abilities to interpret data, measure campaign performance, and make data-driven decisions. Experience in managing large media budgets and optimizing spend across various channels. Proficiency in negotiating with media vendors to secure the best rates and placements. Excellent verbal and written communication skills for presentations and collaboration with internal teams. Strong organizational skills to manage multiple campaigns/projects and timelines simultaneously. Ability to guide internal colleagues and external partners and manage up to stakeholders. Ability to work in a deadline-oriented environment and prioritize workload appropriately. Proficiency in handling multiple tasks simultaneously without compromising quality. Attention to detail to ensure accuracy in a high-pressure setting. Capacity to quickly adapt to changing circumstances and new information. Must be willing and able to work a flexible schedule to include nights, holidays, and weekends.
Salary and Benefits: The salary range for this position is $70,000-$75,000. This full-time position is eligible for benefits including comprehensive medical, dental, and vision plans, an attractive time off program including vacation, sick, and personal days, 10 Company Holidays, 401(k) plans (Traditional and Roth) including a generous employer match, robust Voluntary benefit plans including transportation, legal, and many others, and free onsite garage parking.
Diversity, Equity, Accessibility, and Inclusivity Mission:
The Griffin Museum of Science and Industry is committed to advancing diversity, equity, accessibility and inclusion across our workforce, experiences, and day-to-day operations. As Griffin MSI employees, we are each responsible for making the Museum a welcoming place externally for guests and internally for our colleagues within the scope of our roles. Griffin MSI is an Equal Opportunity/Affirmative Action employer, which includes providing equal opportunity without regard to race, color, religion, gender, national origin, disability, or protected veteran status.
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The Griffin Museum of Science and Industry is the largest and most interactive science museum in the Western Hemisphere. The Griffin Museum of Science and Industry (Griffin MSI) exposes guests of all ages to awe-inspiring exhibitions that spark curiosity and bring science to life. Griffin MSI’s mission – to inspire the inventive genius in everyone – is realized through its world-class exhibitions and engaging guest experiences. The Museum provides programs and experiences that deepen the engagement of students and teachers in science and science-related disciplines, with a vision to inspire and motivate our children to achieve their full potential in the fields of science, technology, engineering and math.
We offer a creative, collaborative, and innovative environment for our employees. Our employees get great perks such as: benefits starting day one of your employment, free admission to Griffin MSI for family and friends, free admission to other museums, free parking in Griffin MSI’s garage and more! If you are equally passionate about our vision and want to be surrounded by a team of dynamic, smart and innovative people, the Griffin Museum of Science and Industry is the right place for you!
The Job:
The Marketing Operations Manager is responsible for executing the strategic direction, implementation, and optimization of integrated media plans aimed at elevating brand presence, captivating our target demographics, and fueling revenue growth. This role will proactively plan, direct, coordinate, and streamline operations with a focus on building a strong, cohesive team and support the work of internal departments by providing strategic counsel and management of deliverables.
Responsibilities: Collaborate with the Marketing division and external agencies to plan, negotiate, and execute media buys across various traditional and digital channels. Oversee the creative process for advertising collateral, ensuring alignment with strategic objectives and brand guidelines. Partner with key stakeholders to define the vision, scope, and requirements for campaigns, ensuring functional and strategic alignment. Manage and evaluate all third-party ticket vendors including CityPass, GoCity, Groupon and others. Embed audience measurement, verification, and other tracking components for external vendors. Facilitate the development of integrated media campaigns and analyze media performance metrics to track campaign effectiveness and optimize strategies for maximum impact and ROI. Optimize campaign performance through continuous monitoring, A/B testing, and data analysis. Recognize upsell and cross-sell opportunities and support senior leadership in business development efforts. Ensure that deliverables created are high quality, impactful, and in line with the Museum's brand. Coordinate and execute billing activities to ensure accurate and timely invoice processing. Provide leadership, guidance, and support to direct reports. Other duties as assigned.
Qualifications: Minimum of five (5) years in ad operations, digital advertising, media planning and buying; experience in an advertising agency is preferred. Minimum of two (2) years' management experience. A bachelor's degree in marketing, hospitality, advertising, communications, business, or a related field is preferred. Hands-on expertise with DoubleClick Campaign Manager third-party ad serving required. Proven experience in working within media buying software, trafficking, and generating performance reports. Familiarity with analytics platforms like Google Analytics, Adobe Analytics, and reporting tools; proficiency in Microsoft Excel. Strong understanding of media channels, including social media, programmatic, search, out-of-home advertising and more. Keeps up-to-date with the latest trends in media consumption, advertising technologies, and industry best practices. Ability to develop comprehensive media strategies that align with client goals and objectives. Strong analytical abilities to interpret data, measure campaign performance, and make data-driven decisions. Experience in managing large media budgets and optimizing spend across various channels. Proficiency in negotiating with media vendors to secure the best rates and placements. Excellent verbal and written communication skills for presentations and collaboration with internal teams. Strong organizational skills to manage multiple campaigns/projects and timelines simultaneously. Ability to guide internal colleagues and external partners and manage up to stakeholders. Ability to work in a deadline-oriented environment and prioritize workload appropriately. Proficiency in handling multiple tasks simultaneously without compromising quality. Attention to detail to ensure accuracy in a high-pressure setting. Capacity to quickly adapt to changing circumstances and new information. Must be willing and able to work a flexible schedule to include nights, holidays, and weekends.
Salary and Benefits: The salary range for this position is $70,000-$75,000. This full-time position is eligible for benefits including comprehensive medical, dental, and vision plans, an attractive time off program including vacation, sick, and personal days, 10 Company Holidays, 401(k) plans (Traditional and Roth) including a generous employer match, robust Voluntary benefit plans including transportation, legal, and many others, and free onsite garage parking.
Diversity, Equity, Accessibility, and Inclusivity Mission:
The Griffin Museum of Science and Industry is committed to advancing diversity, equity, accessibility and inclusion across our workforce, experiences, and day-to-day operations. As Griffin MSI employees, we are each responsible for making the Museum a welcoming place externally for guests and internally for our colleagues within the scope of our roles. Griffin MSI is an Equal Opportunity/Affirmative Action employer, which includes providing equal opportunity without regard to race, color, religion, gender, national origin, disability, or protected veteran status.
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