TBG | The Bachrach Group
Roles And Responsibilities
- Oversees and leads interactions with functional leaders and/or cross-functional teams for key enterprise initiatives in support of business goals and key messages
- Plans, organizes, monitors and controls all aspects of communications campaigns, including strategy development, messaging and reporting KPIs
- Regularly interacts with senior leadership to ensure alignment and provide counsel
- Partners with executives to distill and disseminate their communications (e.g. speeches, letters and presentations), including serving as a member of relevant event planning committees to oversee executive messaging
- Develops and employs public relations tools (pitches, media kits, news releases, etc.) and publicity techniques to raise brand awareness among key stakeholders
- Champions creative PR and internal communications ideas to break through and drive key messages or actions
- Drives actionable and compelling internal communications strategy in support of various initiatives, including HR strategy, change management and training.
- Manages issues, crisis and risk matters for the company and its brands, including identifying potential issues and developing appropriate response plans
- Serves as member of rotating on-call schedule for weekend issues monitoring
- Remains current on industry and consumer trends and developments; leverages such knowledge to help achieve business objectives
- Supports individual and team performance through actions demonstrating strong team orientation and feedback
Required Education
Bachelor’s Degree (Communications, Public Relations, Journalism, or related field)