RAIN Bottling Company is seeking an experienced and creative Head of Brand and Execution to join our team.
The ideal candidate must have a strong background in developing and executing marketing plans, with a focus on physical marketing(hard assets), digital marketing and social media. These efforts will come together in a creative and cohesive manner to drive Brand Authority, compliance and consumer engagement.
If you; are highly creative, willing to work your ass off and have experience with related high growth dynamic brands this role is for you.
This is the first "marketing" hire we have made, and will ask a lot of you in this role. You should be highly adaptable, flexible, collaborative, and self led. This role is expected to be in person, working from our Clarkesville, GA bottling facility- however we are willing to consider a partial hybrid schedule with three days in the office should you live in a reasonable commuting distance. Furthermore, RAIN will offer relocation assistance for the right individual.
Responsibilities:
- Develop and implement marketing strategies to meet organizational objectives.
- Analyze market trends and customer behavior to develop effective marketing plans.
- Manage the development and execution of marketing campaigns across multiple channels.
- Manage the budget for marketing activities.
- Monitor and analyze the performance of campaigns and adjust accordingly.
- Develop relationships with media outlets and other partners to maximize exposure for the organization.
- Collaborate with other departments to ensure that all marketing efforts are aligned with organizational goals.
- Create and publish content (POS, Social, Website, SEO, etc)
Experience: Must have at least three years in a previous role, and/or a degree in marketing, business or other related field of study.
Goals (not limited to but include):
- Create a cohesive brand across all platforms
- Improve and refine public brand voice and image
- Retain emails; market to these customers
- Increase social media presence; convert to customers/sales
- Split RAIN and RAIN Bottling Co (RBC); minimize impact to SEO
- Budget for and create general and curated POS
- Trade Show and Onsite activations kits
- Implement, improve, and develop KPIs to assess performance of:
Website
- Update, improve, and maintain primary brand website
- Increase e-commerce conversion and sales
- Updated assets for product pages
- Updated assets for website
- Develop plan for splitting RAIN/RBC
Amazon
- Update assets for product pages
- Update details/descriptions
Digital
- Publications
- Blogs
- Geo-marketing
- Surveys
Social
- Social Posts
- Social Calendar
- Influencer
- Influencer + Store/Venue
- Sweepstakes w/ other brands
- Brand Partnerships
POS (Point of Sale)
- General POS
- Shippers
- Sponsorship POS
Trade Show/Onsite Activation
- Budget
- Activation Kits
- Branding
- Email retention
- Weekly emails
- Automation sequence
- Dip campaigns and remarketing
Job Type: Full-time
Pay: $85,000.00 - $105,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Relocation assistance
- Vision insurance
Experience:
- Marketing: 2 years (Preferred)
Ability to Relocate:
- Clarkesville, GA 30523: Relocate with an employer provided relocation package (Required)
- Note that for the first few months of your employement you will work from our Tiger, GA bottling facility- but sometime in mid-2025 you will work from a new facility in Clarkesville GA.