Are you a creative and driven marketing professional with a passion for pets and the outdoors? Atlas Pet Company is looking for a Head of Content & Social to join our team and help elevate our brand through creative social media strategies and compelling content creation. Atlas Pet Company’s mission is to make the best dog products in the world. Learn more about the company here: atlaspetcompany.com
One word we often use is quality — to describe our work, our products, and our time spent in and out of the office. We’re a small team of 6 people and you’ll work closely with the CEO.
Why Join APC?
As a member of our small, in-person team, you will have a significant voice in shaping our brand's positioning and overall marketing strategy. Since 2015, we’ve designed and manufactured American-made products that last a lifetime. With over 100,000 happy customers (and their dogs) across 60+ countries, we’re a fast-growing, bootstrapped company that reinvests in our people, products, and customers—not corporate shareholders.
We believe success comes from relentless execution, customer obsession, and a commitment to doing things the right way—even when it’s harder. We’re a small but highly capable team, and every person here plays a pivotal role in driving our growth.
Why This Role Is Different
This isn’t a slow-moving corporate job. You won’t be working on campaigns that don’t matter or watching your ideas get lost in endless approval cycles. Instead, you’ll get real ownership over marketing initiatives, the chance to see your work directly impact the company, and the ability to grow alongside a fast-moving brand.
What you'll be responsible for:
- Social Media Management : Develop and execute a dynamic social media strategy across Instagram, TikTok, and Facebook to drive engagement and brand awareness.
- Content Creation : Produce high-quality, original content on-site and through regular outdoor photoshoots. Plan and prepare for photoshoots related to new products and campaigns.
- Own & Manage Influencer Program : Identify and engage with relevant influencers, building strong relationships and managing an expanding influencer program.
- Content Collaboration : Collaborate with content creators to generate assets for use across social media, email campaigns, and our website.
- Creative Asset Management : Regularly update and organize creative assets for internal and external use in ads, emails, websites, and social media.
- Reporting and Analysis : Track and report on seeding and outreach campaigns, ensuring growth objectives for revenue and influencer engagement are met.
- Copywriting : Write and edit compelling marketing copy for a variety of channels, including product tags, social posts, ads, and campaigns.
- Trend Analysis : Research and analyze consumer trends and competitor offerings to shape the brand marketing strategy.
- Event Coordination : Assist with the planning and execution of consumer events, handling logistics, setup/teardown, and hosting duties.
Qualifications:
- 3+ years’ experience in social media or influencer/ecommerce marketing.
- 2+ years of experience with platforms like Shopify, Later, Meta Business Manager, Creator Marketplaces, YouTube Studio, Klaviyo, and influencer outreach tools (e.g., Saral).
- Proficient in Adobe Photoshop, Lightroom, Illustrator, Final Cut Pro, and CapCut.
- Demonstrated excellence in a passion project or hobby.
- Ability to identify and connect with emerging talent that aligns with the APC brand culture and narrative.
- Strong understanding of dog and outdoor trends and niche markets on leading social media networks.
- Excellent storytelling ability through influencers and brand campaigns.
- Creative planning skills for aligning with creators on deliverables.
- Project management skills to handle end-to-end program management, including reporting and budget tracking.
- Ability to operate independently and efficiently, managing multiple projects and deadlines without sacrificing attention to detail.
- Strong grasp of digital marketing best practices, tools, technology, and KPIs. Comfortable with new technologies and concepts.
Benefits
- Salary of $68,500-$75,000 based on experience
- $250/mo Healthcare Stipend
- 10 Days PTO
- 9 Paid Holidays
- Snacks and drinks of your choice provided
- Brand new facilities
- Best-in-class software and equipment
- Complimentary gear for you and your pups
How to Apply
If you’re excited about this role, email us at with:
1. The top 3 reasons you’re the best fit for this role.
2. Your resume.
Show us that you’re not just looking for any job—you’re looking for this job.