Event Marketing Manager

Who we are: Trusaic is a regulatory compliance software company focused on creating better work environments, for everyone. Our mission is to help organizations create authentic change, whether that be by achieving pay equity, fostering a more diverse and inclusive workforce, increasing bottom lines, or offering more affordable healthcare.

Role Overview: Trusaic is looking for a highly organized Event Marketing Manager to take full ownership of our event marketing strategy and execution. You will be responsible for planning, coordinating, and managing all aspects of webinars, conferences, trade shows, and virtual events—from logistics and communication to high-level strategic planning. This is an opportunity to play a critical role in driving brand awareness, lead generation, and customer engagement at a fast-growing technology company.

Responsibilities

Event Strategy & Execution

• Own the full lifecycle of marketing events, including virtual and in-person conferences, trade shows, and webinars.
• Research, identify, and recommend strategic event opportunities that align with company goals.
• Develop and manage an event calendar, ensuring seamless execution across all marketing initiatives.
• Oversee all event logistics, including vendor selection, contract negotiation, booth setup, speaker coordination,scheduling and travel arrangements.
• Collaborate with internal teams (Marketing, Sales, Product, Leadership) to align event strategies with business objectives and pipeline goals.
• Manage event budgets, track ROI and KPIs, and ensure cost-effective execution of all activities.
• Plan and execute events within conferences, ranging from intimate dinners to large-scale receptions, managing the entire process from venue selection and logistics to on-site execution for a seamless attendee experience.

Webinar & Virtual Event Management

• Plan, schedule, and manage end-to-end webinar execution, including speaker selection, content preparation, technical setup, and live moderation.
• Lead project management and event planning by establishing clear timelines, assigning ownership, and ensuring accountability through regular follow-ups to keep the team on track.
• Create and manage webinar promotional campaigns across email, social media, and paid channels.
• Build and optimize registration pages while ensuring seamless user experience and brand consistency.
• Analyze post-webinar performance, attendee engagement, conversions and content effectiveness to improve future events.

Marketing & Promotional Support

• Write and oversee event-related marketing materials, including event landing pages, email campaigns, speaker bios, agendas, and social media content.
• Work closely with the Sales and Marketing teams to ensure strong pre- and post-event engagement with attendees.
• Develop and manage internal and external event communications, including timelines, deadlines, and promotional messaging.
• Ensure brand consistency across all event assets and materials.
• Coordinate and schedule meetings across multiple time zones, ensuring seamless calendar management and alignment of availability.

Performance Tracking & Optimization

• Track and analyze event performance metrics to measure effectiveness, optimize engagement, and improve future event strategies.
• Maintain an event database and contact lists for lead nurturing and follow-up campaigns.
• Report on event-generated leads and collaborate with Sales to improve lead conversion post-event.

Who You Are

• Highly organized & detail-oriented: You have a flawless execution mindset and thrive in fast-paced environments while maintaining precision and efficiency
• Strategic & results-driven : You think beyond logistics and focus on how events drive brand growth and revenue.
• Strategic planner with a keen eye for detail : You anticipate every detail while keeping the bigger picture in focus, ensuring all moving parts align seamlessly to execute the overall vision—nothing slips through the cracks.
• Strong communicator : You can work cross-functionally with internal teams and external vendors while maintaining clear, professional communication.
• Resourceful : You make the most of the tools available to you to get the job done – no obstacles stand in your way.
• Tech-savvy : You pick up new technology quickly and get excited at the thought of learning new software and tools.
• Self-starter : You take ownership, solve problems proactively, and don’t wait for direction to take action.
• Independent: You are comfortable working with little oversight and are motivated to learn independently.
• Symbiotic : You are friendly, diplomatic, and enjoy working with others. You strive to achieve and uphold positive working relationships.

Qualifications

• Bachelor’s degree is required.
• 3+ years of experience in event marketing, field marketing, or related roles.
• Experience in B2B marketing, SaaS, or startup environments is a plus.
• Strong knowledge of webinar platforms (Zoom, ON24, WebEx, etc.), CRM tools, marketing automation software (HubSpot), and microsoft office suite (powerpoint, excel, outlook).
• Excellent project management skills, with the ability to manage multiple events simultaneously, prioritize effectively, and consistently meet deadlines..
• Strong written and verbal communication skills.
• Ability to lift up to 70 lbs for event setup when required.
• Exceptionally organized with strong multitasking and time management skills.
• Ability to manage multiple priorities in a fast-paced, dynamic environment

Compensation & Benefits

• Salary: $70,000 – $95,000 per year
• Company stock incentive plan.
• Healthcare Plans (medical, dental, and vision)
• 401K Plan: Eligibility for participation in the Company's 401K plan, for which you will become eligible effective on the first day of the month after completing sixty (60) days of employment. The 401K Plan is currently funded by employee contributions only
• Paid Time Off (PTO): fifteen (15) days of PTO on an annual basis.

EEO Statement

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.