Location: Austin, TX or Columbus, OH preferred
Travel: Some travel required
Type: Full-time
Compensation: Competitive comp. and benefits package commensurate w/ experience
Reporting to: CEO
Palm Venture Studios provides second-chance capital and strategic support to early-stage, impact-driven startups. Unlike typical venture studios, we offer patient capital, hands-on guidance, and operational expertise to unlock growth for high potential startups across industries and categories.
Backed by a family office and led by seasoned investors, entrepreneurs, and creatives, our track record speaks for itself: 35 platform acquisitions (as well as 30-add on acquisitions), 18 exits, and a 21x return on a blended basis.
Launched in 2023, Goode Health is raising the bar in wellness with a scientifically backed, highly differentiated product in a $50B market crowded with overhyped solutions. With a strong product, clinical validation, and early traction, we’re poised to convert early traction into market share.
That’s where you come in.
We’re looking for a Head of Growth to drive revenue from initial traction to $2.5M in 12 months and $10M+ in three years. The ideal candidate is a seasoned CPG growth marketer who is passionate about wellness and who uses all the tools of the marketing trade to deliver customer acquisition, retention, and sustained revenue growth.
- Leadership & Cross-Functional Collaboration
- Work closely with the CEO, Board, and key stakeholders to align growth strategies with broader business objectives.
- Set clear priorities and adapt quickly to evolving business needs, ensuring focus on the highest-impact initiatives.
- Collaborate with internal teams and external partners to ensure seamless execution across all channels.
- Lead agency partnerships, contractors, and in-house team members to execute world-class growth campaigns.
- Participate in the collaborative ecosystem of Palm Venture Studios' portfolio .
- Sustainable Revenue Growth
- Architect and execute a multi-channel growth strategy that achieves revenue targets.
- Prioritize organic growth strategies , including content marketing, community-building, and referral programs , alongside paid acquisition.
- Leverage digital marketing, influencer partnerships, and direct-response advertising to fuel customer acquisition.
- Create highly original marketing campaigns that cut through the noise in a crowded category, effectively communicating features, benefits, and brand differentiation to build a loyal customer base .
- Identify and optimize the highest ROI growth channels , focusing on scalable, sustainable customer acquisition strategies .
- Optimize CAC vs. LTV , using data-driven insights to inform strategy and maximize profitability.
- Conversion Optimization & Retention
- Drive conversion rate optimization across the funnel, from paid media to landing pages to checkout .
- Support and optimize subscription models, loyalty programs, and retention strategies to maximize LTV and repeat purchases .
- Leverage A/B testing, analytics, and user insights to iterate and improve marketing performance.
Desired Experience
- Early-stage DTC marketing experience at a consumer packaged goods (CPG) company.
- Ideally an early marketing hire or a co-founder who has worked closely with CEOs and Boards.
- Proven success in developing and executing differentiated marketing campaigns across multiple channels.
- Strong ability to drive organic demand, optimize conversions, and creatively leverage digital tools.
- Strong collaborator with experience working cross-functionally with internal and external teams.
Mindset
- Adaptable & Fast-Moving - Comfortable with shifting priorities, can pivot when needed, and excel in a culture that values both speed and precision.
- Growth-obsessed and Analytical - Obsessed with driving revenue growth, optimizing CAC vs. LTV, and using data to inform strategy.
- Iterate and Learn Quickly - creative in finding ways to learn quickly and then iterating based on those learnings.
- Self-directed and Curious - Has a “test and learn” mentality, rapidly identifying and scaling what works. Hungry to succeed.
- Passionate about Nutrition and Wellness - Full of passion for the nutrition category, our products and consumers
- High Integrity & Team-Oriented - the type of person who cares deeply about doing the right thing for customers, teammates, and the company overall so that we can all succeed together
Benefits:
In addition to the fun, the impact, and the autonomy on the job:
- Goode Health offers competitive compensation with meaningful equity and benefits, each commensurate with experience.
- Medical, Dental, Vision
- 401(k) plan
- 3 weeks vacation, plus 10 Holidays
- As part of Goode Health and Palm, you’ll retain the ability to move and adapt nimbly while benefitting from a well-resourced ecosystem of support.
Start with answering a few short questions. Top candidates will be asked to tell us a few stories of their most notable marketing campaigns before Palm begins interviewing for the position.