Tbwa Chiat/Day Inc
Job Overview
At Zip, our marketing organization is pivotal in shaping how customers perceive our brand and services as we challenge conventional payment norms. We are dedicated to cultivating both commercial and cultural capital for Zip, emphasizing customer-centricity through creative problem-solving and informed marketing strategies. Our marketing team, spanning various disciplines like brand, market research, creative, partner marketing, affiliates, and CRM, thrives on analytical thinking and lateral approaches. We foster a supportive environment where feedback is encouraged, risks are taken, and continuous learning is a cornerstone, promoting healthy collaboration and positive intent. Within Zip, the Integrated Marketing team spearheads a comprehensive growth strategy, focusing on expanding the Zip user base by enhancing Zip’s customer experience. This team focuses on driving product adoption and activation, repeat purchases, and re-activation. Their responsibilities encompass owned and paid media, customer communications to nurture the customer file, product marketing, offer strategy, and growth-centric design. Core Job Functions
Deliver measurable impact to the business, with the primary objective of Zip direct-to-customer user growth by focusing on the following areas: Performance media Affiliate partnerships Referral products Organic traffic channels (SEO & ASO) Manage the performance budget and report on new customer funnels Partner with risk, product, and product marketing teams to understand activation trends Partner with FP&A on performance forecasting for the business Own the relationship with the performance media agency Be a leader on a team of seasoned marketers and subject matter experts to deliver great work Ensure work prioritized by the team is aligned to company strategic initiatives, and partner with cross-functional partners in the product, tech, finance, legal, and compliance orgs to deliver Partner with other marketing leadership team members, specifically for Brand and partner marketing to support with paid media execution across other functions What You’ll Bring to the Team
8+ years of experience, of which 5+ years specializing in performance media/growth 2+ years in a leadership role Creative and strategic thinking Comfort with risk taking Comfort engaging with SLT members Comfort co-working remotely What You’ll Get in Return
Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly. We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back. Benefits
Incentive programs 20 days PTO every year Generous paid parental leave Leading family support policies 100% employer covered insurance Beautiful Midtown office with a casual dress code Salary
The annual base
Pay Range
for this position is $144,000- $207,000. This range reflects our US national compensation (USN). Additional premium percentages may apply based on our tiered premium strategy. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Diversity and Inclusion
We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique. Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know if there are any adjustments that need to be made to ensure you have a fair and equitable experience. Apply for This Job
To apply, please fill in your details and submit your application.
#J-18808-Ljbffr
At Zip, our marketing organization is pivotal in shaping how customers perceive our brand and services as we challenge conventional payment norms. We are dedicated to cultivating both commercial and cultural capital for Zip, emphasizing customer-centricity through creative problem-solving and informed marketing strategies. Our marketing team, spanning various disciplines like brand, market research, creative, partner marketing, affiliates, and CRM, thrives on analytical thinking and lateral approaches. We foster a supportive environment where feedback is encouraged, risks are taken, and continuous learning is a cornerstone, promoting healthy collaboration and positive intent. Within Zip, the Integrated Marketing team spearheads a comprehensive growth strategy, focusing on expanding the Zip user base by enhancing Zip’s customer experience. This team focuses on driving product adoption and activation, repeat purchases, and re-activation. Their responsibilities encompass owned and paid media, customer communications to nurture the customer file, product marketing, offer strategy, and growth-centric design. Core Job Functions
Deliver measurable impact to the business, with the primary objective of Zip direct-to-customer user growth by focusing on the following areas: Performance media Affiliate partnerships Referral products Organic traffic channels (SEO & ASO) Manage the performance budget and report on new customer funnels Partner with risk, product, and product marketing teams to understand activation trends Partner with FP&A on performance forecasting for the business Own the relationship with the performance media agency Be a leader on a team of seasoned marketers and subject matter experts to deliver great work Ensure work prioritized by the team is aligned to company strategic initiatives, and partner with cross-functional partners in the product, tech, finance, legal, and compliance orgs to deliver Partner with other marketing leadership team members, specifically for Brand and partner marketing to support with paid media execution across other functions What You’ll Bring to the Team
8+ years of experience, of which 5+ years specializing in performance media/growth 2+ years in a leadership role Creative and strategic thinking Comfort with risk taking Comfort engaging with SLT members Comfort co-working remotely What You’ll Get in Return
Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly. We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back. Benefits
Incentive programs 20 days PTO every year Generous paid parental leave Leading family support policies 100% employer covered insurance Beautiful Midtown office with a casual dress code Salary
The annual base
Pay Range
for this position is $144,000- $207,000. This range reflects our US national compensation (USN). Additional premium percentages may apply based on our tiered premium strategy. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Diversity and Inclusion
We pride ourselves on being a workplace that provides equal opportunities to people of all ages, cultural backgrounds, sexual orientations, gender identities, abilities, veteran status, and everything else that makes you unique. Equally, we’re committed to ensuring our recruitment processes are accessible and inclusive. Please let us know if there are any adjustments that need to be made to ensure you have a fair and equitable experience. Apply for This Job
To apply, please fill in your details and submit your application.
#J-18808-Ljbffr