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Beia

Social Media Manager

Beia, New York

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About the Role

We’re looking for a freelance Social Media Manager to support both Brittany Lo’s personal brand and Beia’s social media. Brittany is the founder of Beia, and this role will focus on growing Brittany’s Instagram presence while also contributing to her company Beia’s brand social strategy.


This is a part-time position requires a combination of content creation, community engagement, and social media strategy. The ideal candidate is plugged into social media trends, extremely creative, can craft compelling content that resonates with an audience and build a strategy for growth.


Responsibilities Brittany Lo’s Social Media (Primary Focus)
  • Develop and execute a content strategy to grow Brittany’s brand as a bride-to-be and entrepreneur as the founder of Beia
  • Script creative, funny ideas for content is ideal
  • Capture and edit video content for Reels, Stories, and in-feed posts, ensuring a mix of personal, business, and bridal content
  • Research and implement trending topics, hashtags, and engagement strategies
  • Engage with Brittany’s audience through DMs, comments, and interactive IG Story features
  • Assist in planning and executing brand collaborations, partnerships, and influencer initiatives
  • Organize and schedule content, ensuring consistency in posting and messaging
Beia’s Social Media (Secondary Focus)
  • Assist with content creation, including filming product-use videos in natural use-case settings (e.g., post-workout, shower routines, etc.)
  • Help collect UGC and develop a strong creator community
  • Support influencer marketing initiatives to expand Beia’s brand presence
  • Engage with Beia’s community and help shape the brand’s social personality
  • Track and report weekly and monthly analytics to optimize performance
  • Provide additional support for ad hoc campaigns, initiatives, events, and photoshoots
What We’re Looking For
  • Experience in social media management, content creation, or digital marketing & videography
  • A strong understanding of Instagram growth strategies, engagement tactics, and Reels trends
  • Basic video editing skills (CapCut, Canva, InShot, or similar)
  • A passion for beauty, lifestyle, and influencer marketing
  • Consistent organizational and communication skills
  • Ability to work independently and proactively while staying aligned with brand goals



Qualifications

  • Social Media Marketing and Social Media Optimization (SMO) skills
  • Content Strategy and Writing skills
  • Strong Communication skills
  • Understanding of social media analytics and metrics
  • Ability to work collaboratively in an on-site environment
  • Experience with social media management tools is a plus
  • Comedy background is a plus
  • Videography & production skills is a plus
  • Currently pursuing or having recently completed a degree in Marketing, Communications, or a related field