Asterra
EO Discover 2.0: The platform for smarter leak management. ASTERRA is a successful Earth observation company specializing in SAR analytics and innovative technological solutions. ASTERRA’s SaaS platform provides satellite-based infrastructure intelligence to a wide range of industries. Through AI technology and geospatial expertise, ASTERRA delivers advanced monitoring solutions that empower organizations to make informed decisions and drive positive impact. The VP of Marketing will shape the company’s global brand and drive revenue growth through innovative demand generation, thought leadership, and strategic partnerships. They will collaborate closely with the sales team and leverage unique satellite data to support clients in addressing water loss and hazardous water accumulation that affect essential infrastructure. The ideal candidate will be a senior-level professional with a passion for driving impactful changes in the water sector and a proven ability to deliver results. This position offers a compensation structure that includes both a base salary and a commission plan. Responsibilities
Define and execute a marketing strategy aligned with corporate objectives and long-term growth plans. Collaborate with the
CEO, corporate strategy, business development, and product development teams
to identify new market opportunities. Shape
competitive positioning, pricing strategies, and go-to-market frameworks
for emerging EO solutions. Brand & Thought Leadership: Establish the company as the leading provider of EO insights through
branding, storytelling, and executive communications . Drive
public relations, analyst relations, and media outreach
to expand market visibility. Represent the company at key industry conferences, panels, and customer engagements. Business Development & Partner Engagement: Work closely with the
business development team
to identify strategic partnerships, joint ventures, and co-marketing opportunities. Support federal and commercial
sales teams
with enablement materials, case studies, and compelling value propositions. Develop targeted
ABM (Account-Based Marketing) programs
to engage enterprise customers, government agencies, and global markets. Product Marketing & Go-To-Market Execution: Lead
product marketing strategies
in close collaboration with the
product development team
to translate complex EO solutions into market-ready offerings. Define
market segmentation, buyer personas, and messaging frameworks
that resonate with key verticals. Ensure the successful launch of new products and services with coordinated
demand generation, content marketing, and sales enablement initiatives . Growth & Demand Generation: Develop a
multi-channel demand generation strategy
spanning digital marketing, inbound/outbound campaigns, paid media, SEO, and events. Optimize
lead generation, pipeline acceleration, and customer retention strategies
through data-driven decision-making. Implement
marketing automation tools (HubSpot, Marketo, Salesforce, etc.)
to scale campaigns efficiently. Leadership & Team Building: Build, mentor, and scale a
high-performing marketing team , fostering a culture of innovation and execution excellence. Partner with cross-functional teams to drive alignment between marketing, sales, product, and business development. Manage
budgets, KPIs, and performance metrics
to measure and optimize marketing impact. Qualifications
Master’s in
Marketing, Business, Engineering, or a related field . 10+ years of marketing leadership in
high-tech, aerospace, geospatial, AI, or SaaS industries . Track record in
B2B marketing, corporate strategy, and enterprise sales enablement . Deep experience in
product marketing, demand generation, and partner marketing . Strong ability to work cross-functionally with
corporate strategy, business development, and product teams . Expertise in
government, defense, and commercial market strategies
is a plus. Preferred Qualifications:
Experience in the public sector, particularly with water-related projects, to understand market dynamics and stakeholder needs. Understanding of industrial water loss challenges, especially in innovation-resistant environments. Previous experience in project management to oversee marketing initiatives and collaborations. Proven success in implementing new technologies and enhancing customer satisfaction. Ability to effectively articulate and advocate for the benefits of innovative technologies. Advanced knowledge of churn reduction tactics with proven experience in account retention strategies. Requirements
Ability to transform customer conversations into strategic business relationships and present insights effectively across all organizational levels. Strong empathy skills to understand and connect with customer needs. Proven ability to lead teams and inspire accountability. Familiarity with marketing technologies and data analytics tools. Skilled at building lasting relationships and collaborating effectively in dynamic environments. Expertise in setting ambitious sales objectives and developing actionable marketing strategies.
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Define and execute a marketing strategy aligned with corporate objectives and long-term growth plans. Collaborate with the
CEO, corporate strategy, business development, and product development teams
to identify new market opportunities. Shape
competitive positioning, pricing strategies, and go-to-market frameworks
for emerging EO solutions. Brand & Thought Leadership: Establish the company as the leading provider of EO insights through
branding, storytelling, and executive communications . Drive
public relations, analyst relations, and media outreach
to expand market visibility. Represent the company at key industry conferences, panels, and customer engagements. Business Development & Partner Engagement: Work closely with the
business development team
to identify strategic partnerships, joint ventures, and co-marketing opportunities. Support federal and commercial
sales teams
with enablement materials, case studies, and compelling value propositions. Develop targeted
ABM (Account-Based Marketing) programs
to engage enterprise customers, government agencies, and global markets. Product Marketing & Go-To-Market Execution: Lead
product marketing strategies
in close collaboration with the
product development team
to translate complex EO solutions into market-ready offerings. Define
market segmentation, buyer personas, and messaging frameworks
that resonate with key verticals. Ensure the successful launch of new products and services with coordinated
demand generation, content marketing, and sales enablement initiatives . Growth & Demand Generation: Develop a
multi-channel demand generation strategy
spanning digital marketing, inbound/outbound campaigns, paid media, SEO, and events. Optimize
lead generation, pipeline acceleration, and customer retention strategies
through data-driven decision-making. Implement
marketing automation tools (HubSpot, Marketo, Salesforce, etc.)
to scale campaigns efficiently. Leadership & Team Building: Build, mentor, and scale a
high-performing marketing team , fostering a culture of innovation and execution excellence. Partner with cross-functional teams to drive alignment between marketing, sales, product, and business development. Manage
budgets, KPIs, and performance metrics
to measure and optimize marketing impact. Qualifications
Master’s in
Marketing, Business, Engineering, or a related field . 10+ years of marketing leadership in
high-tech, aerospace, geospatial, AI, or SaaS industries . Track record in
B2B marketing, corporate strategy, and enterprise sales enablement . Deep experience in
product marketing, demand generation, and partner marketing . Strong ability to work cross-functionally with
corporate strategy, business development, and product teams . Expertise in
government, defense, and commercial market strategies
is a plus. Preferred Qualifications:
Experience in the public sector, particularly with water-related projects, to understand market dynamics and stakeholder needs. Understanding of industrial water loss challenges, especially in innovation-resistant environments. Previous experience in project management to oversee marketing initiatives and collaborations. Proven success in implementing new technologies and enhancing customer satisfaction. Ability to effectively articulate and advocate for the benefits of innovative technologies. Advanced knowledge of churn reduction tactics with proven experience in account retention strategies. Requirements
Ability to transform customer conversations into strategic business relationships and present insights effectively across all organizational levels. Strong empathy skills to understand and connect with customer needs. Proven ability to lead teams and inspire accountability. Familiarity with marketing technologies and data analytics tools. Skilled at building lasting relationships and collaborating effectively in dynamic environments. Expertise in setting ambitious sales objectives and developing actionable marketing strategies.
#J-18808-Ljbffr