Marketing Analyst

Kelly is seeking a direct hire Digital Marketing Analyst, for a non-profit humanitarian organization that helps those in need located in Irving, TX.

Requirements:

• Use advanced data analysis techniques to interpret and report on data from Google Analytics, Meta Ads Manager, and other marketing platforms.
• Develop and maintain detailed reports on campaign performance, ROI, and key metrics across digital channels.
• Utilize jQuery, SQL, advanced Excel functions (VLOOKUP, PivotTables, Macros, VBA) for data cleaning, analysis, and visualization.
• Analyze Salesforce reporting data to identify trends and insights that inform decision-making and optimize strategies.
• Implement best practices in data visualization using Tableau, Power BI, or Excel.
• Monitor and evaluate digital marketing campaigns daily, performing advanced analysis with SQL, Python, or R.
• Identify trends in donor behavior and marketing performance using statistical methods (regression analysis, hypothesis testing).
• Provide detailed analysis of donation patterns and digital fundraising performance.
• Collaborate with the Director of Digital Marketing to ensure campaigns align with organizational goals.
• Present comprehensive reports and actionable recommendations to stakeholders.
• Integrate data insights into strategic planning across the organization.
• Automate data processing tasks using advanced Excel techniques like Macros and VBA.
• Ensure consistency in data reporting and analysis across global teams.
• Collaborate with IT, marketing, and Salesforce teams to ensure seamless data integration.
• Provide data support for multiple initiatives, managing several projects simultaneously.
• Train team members on data analysis and reporting best practices.
• Integrate new technologies like Scikit-Learn or TensorFlow to enhance data collection and analysis.
• Expertise in jQuery, SQL, and advanced Excel functions (data manipulation, pivot tables, complex formulas).
• Proficiency with data analysis tools (Python, R) and visualization tools (Tableau, Power BI).
• Experience with data cleaning, transformation, and working with large datasets.
• Understanding of digital marketing platforms (Google Analytics, Google Ads, Meta Ads Manager)
• Bachelor’s degree in Data Science, Computer Science, Statistics, Marketing, or a related field (Google Analytics certification preferred).
• Minimum of 3 years of experience in data analysis, particularly in digital marketing and reporting.
• Hybrid schedule 3 days in office (able to select the days in office)
• Salary: $70,000-85,000k a year

Ready to make an impact with your data analysis skills? Join our team and help us optimize our digital marketing efforts!

Helping you discover what’s next in your career is what we’re all about, so let’s get to work. Please email resume to Daisy at or call at 562-471-7322