Live Nation
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE ROLE
The Manager, Digital Media Strategy will play a key role in the development of media campaigns and will be an integral part of the Digital Marketing team.
Responsibilities include developing performance-based digital strategy, leveraging data and research to build optimal, multi-faceted digital plans, and coordinating with internal stakeholders and digital channel partners in a fast-paced, results-oriented environment. Must have a knack for analyzing data, thinking creatively, developing innovative media strategies, and client management.
WHAT THIS ROLE WILL DO
Leadership/Management Skills Provides mentorship, training and meaningful growth to the team Establishes a strong rapport with department and line of business counterparts Work across teams to ensure accuracy, consistent execution and seamless client service Interact with multiple partners and continually collaborate across the marketing organization to promote audience-centric thinking and knowledge sharing Media Planning and Execution Power user of data and tools at our disposal to create data-driven multi-channel digital media plans that align with business objectives Works closely with Associate Director to ensure plans across all events are leveraging best practices and optimal media mix Actively identifies cross-media optimizations while also taking into account the larger business goals Measure results, analyze effectiveness, and provide key insights on overall plan performance Identify and incorporate first-to-market (alphas, betas) into media plan General Knowledge Proactively monitor media landscape and identify relevant trends pertinent to our business Construct publisher recaps, trends and POVs upon request Identify and share best practices, wins, recaps regularly Proactive thinking and identifying operational optimizations Communication Communicates with confidence and displays strong ability to speak as it relates to campaign performance and industry trends WHAT THIS PERSON WILL BRING 5+ years experience in Digital Media In-depth understanding of media planning, negotiation, and performance analysis 1+ years of people management Knowledge of media landscape and how channel mix impacts goals of overall media plan Experience across digital media, including Paid Search, Social, and Programmatic; agency experience highly preferred Working comprehension of strategy development and required media math Strong degree of accuracy and attention to detail Ability to thrive in a very fast-paced environment with high volume Proven record of effectively managing large budgets, driving quantifiable results Proficiency in Microsoft Excel, including advanced formulas, pivot tables and vlookups Excellent verbal and written communication skills Ability to maintain efficient communication across different teams A passion for everything digital, with an active interest and understanding of online advertising and industry trends BENEFITS & PERKS Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: HEALTH:
Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs) YOURSELF:
Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets WEALTH:
401(k) program with company match, Stock Program FAMILY:
New parent programs & support including caregiver leave and childcare cash, infertility support CAREER:
Tuition reimbursement, student loan repayment internal growth and development programs & trainings OTHERS:
Volunteer time off, crowdfunding network Live Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office. EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. #LI-CJ1 #LI-HybridLosAngeles, CA ---------- The expected compensation for this position is: $72,000.00 USD - $90,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience.
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Leadership/Management Skills Provides mentorship, training and meaningful growth to the team Establishes a strong rapport with department and line of business counterparts Work across teams to ensure accuracy, consistent execution and seamless client service Interact with multiple partners and continually collaborate across the marketing organization to promote audience-centric thinking and knowledge sharing Media Planning and Execution Power user of data and tools at our disposal to create data-driven multi-channel digital media plans that align with business objectives Works closely with Associate Director to ensure plans across all events are leveraging best practices and optimal media mix Actively identifies cross-media optimizations while also taking into account the larger business goals Measure results, analyze effectiveness, and provide key insights on overall plan performance Identify and incorporate first-to-market (alphas, betas) into media plan General Knowledge Proactively monitor media landscape and identify relevant trends pertinent to our business Construct publisher recaps, trends and POVs upon request Identify and share best practices, wins, recaps regularly Proactive thinking and identifying operational optimizations Communication Communicates with confidence and displays strong ability to speak as it relates to campaign performance and industry trends WHAT THIS PERSON WILL BRING 5+ years experience in Digital Media In-depth understanding of media planning, negotiation, and performance analysis 1+ years of people management Knowledge of media landscape and how channel mix impacts goals of overall media plan Experience across digital media, including Paid Search, Social, and Programmatic; agency experience highly preferred Working comprehension of strategy development and required media math Strong degree of accuracy and attention to detail Ability to thrive in a very fast-paced environment with high volume Proven record of effectively managing large budgets, driving quantifiable results Proficiency in Microsoft Excel, including advanced formulas, pivot tables and vlookups Excellent verbal and written communication skills Ability to maintain efficient communication across different teams A passion for everything digital, with an active interest and understanding of online advertising and industry trends BENEFITS & PERKS Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: HEALTH:
Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs) YOURSELF:
Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets WEALTH:
401(k) program with company match, Stock Program FAMILY:
New parent programs & support including caregiver leave and childcare cash, infertility support CAREER:
Tuition reimbursement, student loan repayment internal growth and development programs & trainings OTHERS:
Volunteer time off, crowdfunding network Live Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office. EQUAL EMPLOYMENT OPPORTUNITY We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. #LI-CJ1 #LI-HybridLosAngeles, CA ---------- The expected compensation for this position is: $72,000.00 USD - $90,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience.
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