Our global spirits brand client is looking for a strategic and results-driven Senior Brand Manager to join its NYC office and lead innovative, consumer-focused marketing initiatives that drive brand awareness and sales across U.S. markets.
This role will shape brand strategy in a highly competitive industry to expand the brand's consumer base while still remaining true to who they are by leveraging digital, social, influencer, and retail/on-premise activations.
What the Senior Brand Manager Will Do:
- Brand Strategy & Execution – Develop and implement integrated brand plans that align with business objectives and deliver measurable growth.
- Social & Influencer Marketing – Lead digital and influencer strategies to boost engagement, conversion, and brand presence.
- Omnichannel & Retail Integration – Drive merchandising and promotional programs that maximize consumer impact.
- Cross-Functional Collaboration – Work closely with PR, sales, content, and merchandising teams to ensure seamless brand alignment.
- Data-Driven Decision Making – Analyze market trends, consumer insights, and campaign performance to optimize strategies.
- Leadership & Innovation – Manage and mentor a team of 5 Marketing Managers and champion a collaborative, high-performance culture.
Senior Brand Manager Requirements:
- 7 - 10 years of marketing experience with a strong background in digital, social, and influencer strategies.
- Must have experience in the spirits / alcohol industry including a deep knowledge of the U.S. 3-tier system and trade marketing.
- Proven success in developing and executing high-impact marketing campaigns that reach new demographics and audiences.
- Skill in managing and mentoring direct reports and teams.
- Strong leadership, communication, and project management skills.
- Entrepreneurial mindset with a passion for building brands in a fast-paced environment.
Location: New York City (Hybrid: 3 days in-office, 2 remote)
*fully remote candidates or those that cannot meet this hybrid schedule will not be considered.
Reports to: Communications & Marketing Global Director
Salary: $140,000 - $160,000