Plan Left
SEO Specialist (Remote)
Plan Left, New York, New York, United States,
SEO Specialist
Plan Left, LLC is looking for a SEO Specialist who will be responsible for setting up, optimizing, and regularly reporting on digital advertising campaigns for Plan Left and Plan Left's clients. This position is primarily focused on organic search growth, strategy development for traffic gains, analysis & remediation, and basic website development. In our fast-paced, dynamic environment, Digital Advertising Specialists are key contributors toward the development and implementation of client strategy, tailored to our clients' specific goals and objectives. They establish OKRs and other metrics to ensure we are hitting campaign goals continuously monitor the effectiveness of these programs to ensure we are driving value and ROI. They have a knack for analytics, are results-oriented, and stay curious in their approach. Does this sound like you?
Key Responsibilities:
Analyze website properties for remediation of issues affecting SEO
Audience and keyword research
Dashboard creation, analysis of campaign data and monthly reporting on KPIs, recommendations and strategy monthly
Plan, implement, and monitor best-practice SEO strategies by utilizing insights gathered from keyword research, on-page analysis, and technical audits
Engage in client meetings and strategy sessions, providing consultative feedback based on subject-matter expertise
Actively collaborate with Plan Left's content marketing and design teams to align digital advertising campaigns with other ongoing initiatives
Support Plan Left's internal marketing initiatives through development of thought-leadership content, case studies, and management of digital advertising programs
Ensure implementation of best practice guidelines and follow company processes
Serve as a subject matter expert, staying on top of the latest trends in digital advertising and analytics
Acquire and maintain technical certifications related to area of expertise
Additional responsibilities may be added based on the experience and skillset of the employee in the role
Professional Competencies:
Exceptional quantitative/analytical skills
Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
Ability to communicate professionally in presentations, on client calls and via email
Must be a team player that is also comfortable working independently
Driven and forward-thinking, with the ability to come up with creative digital advertising solutions
Adaptive to change, flexible
Positive attitude and team spirit
Experience or interest in B2B is a plus
Experience or interest in building products industry is a plus
Qualifications:
Bachelor's degree in advertising, marketing, communications (or a related field)
Qualified candidates will generally have 3-5 years of hands-on digital advertising experience
Demonstrated proficiency with search, display and social advertising platforms and tools such as Google Adwords and Analytics, Facebook, Twitter, Instagram, Microsoft Ads, LinkedIn, etc.
Proficient in data analytics and visualization tools
Experience in implementing event-based conversion tracking using Google Tag Manager or similar platforms
Proficient in conducting SEO research through tools like SEMRush, Moz, or ScreamingFrog
Familiarity with self-serve ad platforms is a plus
Basic understanding of HTML, CSS and JavaScript is preferred
Experience with marketing automation is preferred but not required
Plan Left, LLC is looking for a SEO Specialist who will be responsible for setting up, optimizing, and regularly reporting on digital advertising campaigns for Plan Left and Plan Left's clients. This position is primarily focused on organic search growth, strategy development for traffic gains, analysis & remediation, and basic website development. In our fast-paced, dynamic environment, Digital Advertising Specialists are key contributors toward the development and implementation of client strategy, tailored to our clients' specific goals and objectives. They establish OKRs and other metrics to ensure we are hitting campaign goals continuously monitor the effectiveness of these programs to ensure we are driving value and ROI. They have a knack for analytics, are results-oriented, and stay curious in their approach. Does this sound like you?
Key Responsibilities:
Analyze website properties for remediation of issues affecting SEO
Audience and keyword research
Dashboard creation, analysis of campaign data and monthly reporting on KPIs, recommendations and strategy monthly
Plan, implement, and monitor best-practice SEO strategies by utilizing insights gathered from keyword research, on-page analysis, and technical audits
Engage in client meetings and strategy sessions, providing consultative feedback based on subject-matter expertise
Actively collaborate with Plan Left's content marketing and design teams to align digital advertising campaigns with other ongoing initiatives
Support Plan Left's internal marketing initiatives through development of thought-leadership content, case studies, and management of digital advertising programs
Ensure implementation of best practice guidelines and follow company processes
Serve as a subject matter expert, staying on top of the latest trends in digital advertising and analytics
Acquire and maintain technical certifications related to area of expertise
Additional responsibilities may be added based on the experience and skillset of the employee in the role
Professional Competencies:
Exceptional quantitative/analytical skills
Ability to manage multiple accounts and tasks with effective resolution of conflicting priorities
Ability to communicate professionally in presentations, on client calls and via email
Must be a team player that is also comfortable working independently
Driven and forward-thinking, with the ability to come up with creative digital advertising solutions
Adaptive to change, flexible
Positive attitude and team spirit
Experience or interest in B2B is a plus
Experience or interest in building products industry is a plus
Qualifications:
Bachelor's degree in advertising, marketing, communications (or a related field)
Qualified candidates will generally have 3-5 years of hands-on digital advertising experience
Demonstrated proficiency with search, display and social advertising platforms and tools such as Google Adwords and Analytics, Facebook, Twitter, Instagram, Microsoft Ads, LinkedIn, etc.
Proficient in data analytics and visualization tools
Experience in implementing event-based conversion tracking using Google Tag Manager or similar platforms
Proficient in conducting SEO research through tools like SEMRush, Moz, or ScreamingFrog
Familiarity with self-serve ad platforms is a plus
Basic understanding of HTML, CSS and JavaScript is preferred
Experience with marketing automation is preferred but not required