Social Media Manager

Crigloo is on the lookout for a skilled social media manager. In this exciting role, the social media manager will manage our agency’s organic social media pages as well as provide concepts and social media audits for Crigloo’s clients. Manage the day-to-day execution of our social media marketing strategy, its tactical plans and activities to support our brand, ultimately connecting with our audience of advertisers and the agencies which manage them. Additionally, our omnichannel platform enables social media advertising (primarily Meta and LinkedIn properties) to users. As part of our services offering, the social media manager will workshop campaign ideas and messaging with clients and account managers. The right candidate is experienced in and enthusiastic about social media and is comfortable working in a cross-team, occasionally client-facing environment.What would you do at Crigloo?

You will be our dedicated Social Media Manager. The right candidate has their thumb on the pulse of b2b social media; understanding what resonates with our audience, creating effective content (with support from our design and product teams), handling inbound replies, and measuring the success of campaigns. Essentially, be the Crigloo voice on social media.In parallel, leverage your social media acumen to help clients get the most out of their paid advertising campaigns. Apply your knowledge of social media and general marketing best practices to craft campaign ideas and audit client social profiles for marketing readiness.We are not expecting an “all-in-one”, you will be supported by a team of:Graphic designers and web developersGeneral marketing staffResponsibilities

Social media strategy, roadmap, and calendar developmentGenerate, publish, and engage with compelling content on our social media channelsSocial media research and benchmarkingResponding to (or routing) inbound messagesAudits of social media pagesCollaborate with other teamsCommunicate with followersOversee general social media account design, formatting, messaging, and healthCreate campaign-level social media strategies for clientsStay up-to-date with social media trends, tools, and featuresWho we’re looking for

Mandatory5+ years of experience as a social media manager1+ year of experience in an agency environmentExperience with lead generation via LinkedIn and Meta (Facebook and IG)Comfortable communicating requirements with designers and content writersSolid knowledge of social media platform metricsNice-to-havesExperience with ecommerce campaigns via LinkedIn and Meta (Facebook and IG)

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