INCPG
Senior eCommerce Account Manager, Kroger Team
INCPG, Cincinnati, Ohio, United States, 45208
Senior Account Executive, eCommerce
Responsible for eCommerce commercial operations & eTailer engagement at Kroger and ll its banners
Full ownership of Customer eCommerce P&L
Focus on optimizing Go To Market (GTM) for eTailers, business planning, Terms & Conditions negotiation and JBP engagement
Be proficient with tools & technology to win in eCommerce:
Fully vested in the latest tools & technology in the eCommerce space including but not limited to Search, Navigation, Ratings & Reviews, Taxonomy etc.
Drive eVisibility:
Drives search relevance improvement across customers
Understand and report on metrics & tracking:
Develops and tracks the internal eCommerce scorecards for customer
Leads the implementation of all corrective actions with customer
Work with eCommerce Marketing Lead and eAnalytics lead on increasing conversion
Job Requirements
Consumer Marketing:
Proven record of marketing success, building brands, building market share, winning in the market through superior strategy, planning and execution.
Outstanding analytical skills, strong experience interpreting test results & drawing conclusions
Strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
eCommerce & Digital Marketing:
Direct responsibility for Customer Growth Strategy and Net Sales goals
Experience in Digital Marketing, advertising, search, Consumer Relationship Management, etc.
Experience with digital fundamentals: developing an integrated communications strategy, websites, search, digital media, CRM/ database marketing, social media, mobile marketing, measurement & optimization
Understanding of media fundamentals and how to evaluate communication plans
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement
Experience working with agencies
Key Behavioral Competencies:
Results Orientation. The successful candidate demonstrates ability to drive improvement of results and to deliver best in class business performance by breaking new grounds in the way business is done to radically improve delivery.
Has the ability to launch new digital initiatives that stand out against the norm to demonstrate industry leading performance.
Customer Orientation. Utilizes market knowledge and customer relationships to drive insight. S/he understands the needs of the customer and uses this knowledge to deepen customer relationships and build a positive customer experience. S/he uses customer insight to innovate products and services that will improve customer engagement.
Strategic Orientation. Defines a strategic vision in shaping a high-impact digital strategy, linking it to clearly actionable initiatives while taking into account the impact on all parts of the business. Clearly articulates medium to long-term opportunities and threats, and helps evaluate options and plans against anticipated global trends.
Collaborating & Influencing. Effectively engages stakeholders and drives alignment across multiple functions to achieve results, engaging in joint decision making and resolving conflicts when necessary to balance short & long term benefits. Is able to recognize & channel new ideas. Brings excellent negotiation skills & the ability to build strategic partnerships. S/he will need to use collaboration and influencing skills as a foundation for driving change in the organization and will serve as the primary change agent for fostering a digital mindset.
Successful candidates
TEAM PLAYER
5+ years of Account Management experience
3+ years of experience working in an eCommerce environment
Self-starter with an entrepreneurial spirit
Previous experience in a start-up environment is a plus
Ability and willingness to travel
High Energy!! (We provide coffee to help)
Go-Getter for Results
Intellectual curiosity
Must have received all prescribed doses of COVID-19 vaccine (2 for Moderna/Pfizer; 1 for J&J) and booster shots at the appropriate times prior to first day of work.
Responsible for eCommerce commercial operations & eTailer engagement at Kroger and ll its banners
Full ownership of Customer eCommerce P&L
Focus on optimizing Go To Market (GTM) for eTailers, business planning, Terms & Conditions negotiation and JBP engagement
Be proficient with tools & technology to win in eCommerce:
Fully vested in the latest tools & technology in the eCommerce space including but not limited to Search, Navigation, Ratings & Reviews, Taxonomy etc.
Drive eVisibility:
Drives search relevance improvement across customers
Understand and report on metrics & tracking:
Develops and tracks the internal eCommerce scorecards for customer
Leads the implementation of all corrective actions with customer
Work with eCommerce Marketing Lead and eAnalytics lead on increasing conversion
Job Requirements
Consumer Marketing:
Proven record of marketing success, building brands, building market share, winning in the market through superior strategy, planning and execution.
Outstanding analytical skills, strong experience interpreting test results & drawing conclusions
Strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives
eCommerce & Digital Marketing:
Direct responsibility for Customer Growth Strategy and Net Sales goals
Experience in Digital Marketing, advertising, search, Consumer Relationship Management, etc.
Experience with digital fundamentals: developing an integrated communications strategy, websites, search, digital media, CRM/ database marketing, social media, mobile marketing, measurement & optimization
Understanding of media fundamentals and how to evaluate communication plans
Strong analytical skills and data-driven thinking.
Up-to-date with the latest trends and best practices in online marketing and measurement
Experience working with agencies
Key Behavioral Competencies:
Results Orientation. The successful candidate demonstrates ability to drive improvement of results and to deliver best in class business performance by breaking new grounds in the way business is done to radically improve delivery.
Has the ability to launch new digital initiatives that stand out against the norm to demonstrate industry leading performance.
Customer Orientation. Utilizes market knowledge and customer relationships to drive insight. S/he understands the needs of the customer and uses this knowledge to deepen customer relationships and build a positive customer experience. S/he uses customer insight to innovate products and services that will improve customer engagement.
Strategic Orientation. Defines a strategic vision in shaping a high-impact digital strategy, linking it to clearly actionable initiatives while taking into account the impact on all parts of the business. Clearly articulates medium to long-term opportunities and threats, and helps evaluate options and plans against anticipated global trends.
Collaborating & Influencing. Effectively engages stakeholders and drives alignment across multiple functions to achieve results, engaging in joint decision making and resolving conflicts when necessary to balance short & long term benefits. Is able to recognize & channel new ideas. Brings excellent negotiation skills & the ability to build strategic partnerships. S/he will need to use collaboration and influencing skills as a foundation for driving change in the organization and will serve as the primary change agent for fostering a digital mindset.
Successful candidates
TEAM PLAYER
5+ years of Account Management experience
3+ years of experience working in an eCommerce environment
Self-starter with an entrepreneurial spirit
Previous experience in a start-up environment is a plus
Ability and willingness to travel
High Energy!! (We provide coffee to help)
Go-Getter for Results
Intellectual curiosity
Must have received all prescribed doses of COVID-19 vaccine (2 for Moderna/Pfizer; 1 for J&J) and booster shots at the appropriate times prior to first day of work.