TEPHRA
TPU Market Development Manager
TEPHRA, Pittsburgh, Pennsylvania, us, 15289
Description:Job Description:The role of Thermoplastic polyurethane (TPU) Market Development Manager North America is to expand forward marketing in segments of strategic importance, implement marketing processes, manage the development pipeline and assist with strategy development.
Major Responsibilities:
Develops business opportunities in attractive segments by cultivating relationships down the value chain and translating customer insights into segment strategies and targetsDrives a marketing mindset in the region by establishing marketing processes (e.g. segmentation, go-to-market plans, value proposition development) and supporting customer-facing functionsProvides analyses of primary and secondary market research and competitive intelligence to support strategic directionManages regional development pipeline (the right development activities done the right way) and recommends appropriate allocation of resourcesCoordinates MarComm activities for TPU (e.g. sales pitches, launches, press releases, trade shows) with BU Communications colleaguesFacilitates the strategy development process together with the regional TPU Head
Basic Qualifications:Bachelor's degree and at least six years of experience in a marketing- and/or sales-related function OR master's degree and at least four years of experience in a marketing- and/or sales-related function
Preferred Qualifications:Experience in thermoplastics application development and forward marketingBachelor's/master's degree in Business Administration or MarketingStrong network in plastics industry
Essential Knowledge and Skills:Big picture strategic mindsetRelationship building - emotional IQInfluence and lead others indirectly (project team)Ability to challenge status quo and embrace changeFluent in marketing tools and strategy developmentAbility to travel 20-40%
Candidate Must Have: undefined
Major Responsibilities:
Develops business opportunities in attractive segments by cultivating relationships down the value chain and translating customer insights into segment strategies and targetsDrives a marketing mindset in the region by establishing marketing processes (e.g. segmentation, go-to-market plans, value proposition development) and supporting customer-facing functionsProvides analyses of primary and secondary market research and competitive intelligence to support strategic directionManages regional development pipeline (the right development activities done the right way) and recommends appropriate allocation of resourcesCoordinates MarComm activities for TPU (e.g. sales pitches, launches, press releases, trade shows) with BU Communications colleaguesFacilitates the strategy development process together with the regional TPU Head
Basic Qualifications:Bachelor's degree and at least six years of experience in a marketing- and/or sales-related function OR master's degree and at least four years of experience in a marketing- and/or sales-related function
Preferred Qualifications:Experience in thermoplastics application development and forward marketingBachelor's/master's degree in Business Administration or MarketingStrong network in plastics industry
Essential Knowledge and Skills:Big picture strategic mindsetRelationship building - emotional IQInfluence and lead others indirectly (project team)Ability to challenge status quo and embrace changeFluent in marketing tools and strategy developmentAbility to travel 20-40%
Candidate Must Have: undefined