adMarketplace
Account Manager
adMarketplace, New York, New York, us, 10261
The Account Manager is responsible for leading and managing the execution of paid search marketing campaigns that deliver against Fortune 500 client’s business metrics. You will have the opportunity to operate on both the strategic and tactical level while taking ownership of paid search marketing results for our clients
In-depth understanding of SEM best practices and a proven track record of exceptional ROI/CPA performance
Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives
Define, monitor, analyze, and work with agency or advertisers to report on progressive SEM KPI’s and provide recommendations where necessary
Collaborate with agency partners or advertisers to actively test and analyze keywords, advertising copy, landing pages to meet objectives and drive performance
Stay abreast of new paid search engine marketing developments and opportunities in the SEM landscape and incorporate into ongoing campaign management
Continually leverage new tools & industry best practices to ensure our clients remain visible in their respective categories
Collaborate with agency partners or advertisers to develop the long-term SEM strategy with the goal of driving growth through the paid search channel
Proactively grow existing relationships through direct contact with our agency partners or advertisers
Manage day-to-day support requests from our partners
Track performance and delivery trends and report both internally and externally
Prepare recommendations, proposals and upsell materials for client meetings including monthly meetings and Quarterly Business Review
Proven advanced Paid Search capabilities, preferably servicing Accounts with a minimum 500K SEM / PPC spend
Skills and Experience:
Proven advanced Paid Search capabilities, preferably servicing Accounts with a minimum 500K SEM / PPC spend
Demonstrated strong performance in prior roles, with increasing levels of responsibilities and excellent project management skills
Ability to be an advanced technical/discipline leader, and manage client communication independently
Must be able to draw critical analysis from data and make specific recommendations – i.e. adapted to change strategies and recommendations based on data set
Requirements:
Minimum 2 years search marketing experience (preferably large or digital agency setting)
Experience with Paid Search Platforms like Marin, Kenshoo, DS3, Certification a plus
Strong organizational skills, detailed orientated and project management ability
Google Certification (Fundamentals), Analytics and Adwords Certification
Bachelor’s degree required
ABOUT: adMarketplace is a technology company with the largest search advertising network outside of the major search engines. adMarketplace provides data-driven performance at scale to the Internet’s leading marketers and their agencies through its powerful yet easy-to-use search syndication platform. Additionally, adMarketplace is a flat organization with empowered, self-directed teams that value honesty, commitment,accountabilityand results. Our employees are known in advertising and technology circles as the advisors to the experts. We organize and host meet-ups, speak in public aboutour industry and technologytrends,and are often quoted in the press. Experience Big Data in your career—at 2 billion query requests per day and 1 TB of data generated per hour, we ARE Big Data.
In-depth understanding of SEM best practices and a proven track record of exceptional ROI/CPA performance
Responsible for ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives
Define, monitor, analyze, and work with agency or advertisers to report on progressive SEM KPI’s and provide recommendations where necessary
Collaborate with agency partners or advertisers to actively test and analyze keywords, advertising copy, landing pages to meet objectives and drive performance
Stay abreast of new paid search engine marketing developments and opportunities in the SEM landscape and incorporate into ongoing campaign management
Continually leverage new tools & industry best practices to ensure our clients remain visible in their respective categories
Collaborate with agency partners or advertisers to develop the long-term SEM strategy with the goal of driving growth through the paid search channel
Proactively grow existing relationships through direct contact with our agency partners or advertisers
Manage day-to-day support requests from our partners
Track performance and delivery trends and report both internally and externally
Prepare recommendations, proposals and upsell materials for client meetings including monthly meetings and Quarterly Business Review
Proven advanced Paid Search capabilities, preferably servicing Accounts with a minimum 500K SEM / PPC spend
Skills and Experience:
Proven advanced Paid Search capabilities, preferably servicing Accounts with a minimum 500K SEM / PPC spend
Demonstrated strong performance in prior roles, with increasing levels of responsibilities and excellent project management skills
Ability to be an advanced technical/discipline leader, and manage client communication independently
Must be able to draw critical analysis from data and make specific recommendations – i.e. adapted to change strategies and recommendations based on data set
Requirements:
Minimum 2 years search marketing experience (preferably large or digital agency setting)
Experience with Paid Search Platforms like Marin, Kenshoo, DS3, Certification a plus
Strong organizational skills, detailed orientated and project management ability
Google Certification (Fundamentals), Analytics and Adwords Certification
Bachelor’s degree required
ABOUT: adMarketplace is a technology company with the largest search advertising network outside of the major search engines. adMarketplace provides data-driven performance at scale to the Internet’s leading marketers and their agencies through its powerful yet easy-to-use search syndication platform. Additionally, adMarketplace is a flat organization with empowered, self-directed teams that value honesty, commitment,accountabilityand results. Our employees are known in advertising and technology circles as the advisors to the experts. We organize and host meet-ups, speak in public aboutour industry and technologytrends,and are often quoted in the press. Experience Big Data in your career—at 2 billion query requests per day and 1 TB of data generated per hour, we ARE Big Data.