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INCPG

Consumer Insights Manager, Walmart Team

INCPG, Bentonville, Arkansas, United States, 72712


Seeking a smaller team environment where your strategies & decisions matter?

Interested in an organization that doesn't have the red tape & bulk of a large company customer team?

Great opportunity with a very straight forward well run organization, established in their category, and growing through acquisition.

Manager, Consumer Insights - Walmart Team

LOCATION: Bentonville, AR - Must already be located in Bentonville! No relocation available!

REPORTS TO VP Consumer Insights

KEY RESPONSIBILITIES

• Act as lead Walmart contact for Strategy

• Provide Category & Analytical support to Account Managers

• Work with Sales, Insights, and Marketing to develop sales stories to support initiatives, new items, and category improvements

• Explore new opportunities for brand and category growth utilizing WalMart & Sam's initiatives

• Share responsibilities with Walmart Team

• Provide ongoing communication with VP in regards to everyday growth

• Provide regular reporting

• Penetrate and develop relationships within Walmart

• Assist the Account Sales group in identifying market/customer opportunities and communicate this information to Accounts

• Analyze Walmart business on a daily/weekly basis

• Develop category reviews that will be leveraged to grow company and total category sales at Walmart

• Identify sales opportunities and develop solutions for item distribution, promotion, pricing, and shelf placement

• Prepare clear and concise presentations to inform Walmart of business/consumer trends, existing opportunities and solutions for growth

• Provide new item tracking and analysis

• Lead projects and annual category reviews

• Be the main contact for consumer trends and shopper insights

• Direct and assist for plan-o-gram design, distribution fills and opportunity gaps

• Work on growth opportunities

• Participate in planning sessions with Account Director & VP Shopper & Category

• Conduct market visits that include meetings with the broker and retail audits

• Work with Marketing, Customer Marketing, Insights, and Category Management to identify opportunities

• Work with Marketing Research to analyze, recap, and disseminate research findings

• Attend account calls as appropriate

Education:

• Bachelor’s degree is required

Experience:

• At least 4 years of experience in the CPG or Grocery Retailer Industry is a must

• A minimum of 3 years of Category Management or Analysis experience (preferably with Walmart) is strongly preferred

• Live in the Bentonville area or willingness to relocate to this area