Kelvin Group
Marketing Manager
Kelvin Group, Wilmington, Massachusetts, us, 01887
Department:
Kelvin Group
Employment Type:
Full Time
Location:
Wilmington, MA
Compensation:
$75,000 - $85,000 / year
Description
Kelvin Group is adding a Marketing Manager to our team! The Marketing Manager will be responsible for:
Collaborate with internal teams to gather relevant content and transform into engaging and impactful materials for social media, collateral, presentations, email blasts, case studies, and more.Maintain a high standard of content quality and consistency across all marketing channels.Maintain company-wide social media calendar, ensuring timely and relevant posts across platforms.Execute social media campaigns to enhance online visibility and engage with target audiences, customers, vendors, etc.Monitor and manage membership for industry associations.Ensure timely renewals and maintain positive relationships with relevant organizations.Lead digital marketing initiatives, including SEO, SEM, and social media campaigns, to increase online visibility and generate leads.Monitor and analyze campaign performance using analytics tools.Collaborate with the Sales Operations Specialist and business unit sales leaders to conduct a thorough analysis of website traffic to derive valuable insights into user behavior, engagement patterns, and other pertinent metrics.Undertake graphic design work for collateral, advertisements, and other marketing materials.Ensure all designs align with brand guidelines and project a cohesive brand image.Assist in planning and coordinating logistics for tradeshows and events.Contribute to the development of marketing materials for event promotions.Work closely with various departments to obtain and post content on company intranet.Ensure that internal communications are aligned with overall marketing strategies.Regularly communicate with business unit sales leaders to identify messaging for business unit specific marketing initiatives.Work with various Kelvin departments to maintain brand consistency and compliance with brand guidelines.Assist in the creation of employee and customer surveys to gather valuable feedback for continuous improvement.Collaborate with the Fleet department on the design of company vehicles.Work with printer vendors to execute printed materials in line with the brand.Collaborate with Sales Operations Specialist to ensure seamless data flow from CRM to marketing automation platform.Skills, Knowledge and Expertise
Bachelor's degree in Marketing, Business, or a related field.Minimum 5 years of experience in Marketing related role.Proven experience in marketing with a focus on content creation, social media management, and digital marketing.Strong graphic design skills using tools in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).Excellent organizational and project management skills.Strong communication and collaboration abilities.Benefits
Check out these industry leading benefits:
Healthcare (medical, dental, vision, prescription drugs).Health Reimbursement Arrangement (shared cost deductible).Flexible Spending Account.Dependent Care Account.Accident Insurance.Life Insurance.AD&D Insurance.Short/Long Term Disability.Employer matched 401(k) savings plan.Paid vacation time.Paid sick time.Generous paid holiday schedule.
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Kelvin Group
Employment Type:
Full Time
Location:
Wilmington, MA
Compensation:
$75,000 - $85,000 / year
Description
Kelvin Group is adding a Marketing Manager to our team! The Marketing Manager will be responsible for:
Collaborate with internal teams to gather relevant content and transform into engaging and impactful materials for social media, collateral, presentations, email blasts, case studies, and more.Maintain a high standard of content quality and consistency across all marketing channels.Maintain company-wide social media calendar, ensuring timely and relevant posts across platforms.Execute social media campaigns to enhance online visibility and engage with target audiences, customers, vendors, etc.Monitor and manage membership for industry associations.Ensure timely renewals and maintain positive relationships with relevant organizations.Lead digital marketing initiatives, including SEO, SEM, and social media campaigns, to increase online visibility and generate leads.Monitor and analyze campaign performance using analytics tools.Collaborate with the Sales Operations Specialist and business unit sales leaders to conduct a thorough analysis of website traffic to derive valuable insights into user behavior, engagement patterns, and other pertinent metrics.Undertake graphic design work for collateral, advertisements, and other marketing materials.Ensure all designs align with brand guidelines and project a cohesive brand image.Assist in planning and coordinating logistics for tradeshows and events.Contribute to the development of marketing materials for event promotions.Work closely with various departments to obtain and post content on company intranet.Ensure that internal communications are aligned with overall marketing strategies.Regularly communicate with business unit sales leaders to identify messaging for business unit specific marketing initiatives.Work with various Kelvin departments to maintain brand consistency and compliance with brand guidelines.Assist in the creation of employee and customer surveys to gather valuable feedback for continuous improvement.Collaborate with the Fleet department on the design of company vehicles.Work with printer vendors to execute printed materials in line with the brand.Collaborate with Sales Operations Specialist to ensure seamless data flow from CRM to marketing automation platform.Skills, Knowledge and Expertise
Bachelor's degree in Marketing, Business, or a related field.Minimum 5 years of experience in Marketing related role.Proven experience in marketing with a focus on content creation, social media management, and digital marketing.Strong graphic design skills using tools in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).Excellent organizational and project management skills.Strong communication and collaboration abilities.Benefits
Check out these industry leading benefits:
Healthcare (medical, dental, vision, prescription drugs).Health Reimbursement Arrangement (shared cost deductible).Flexible Spending Account.Dependent Care Account.Accident Insurance.Life Insurance.AD&D Insurance.Short/Long Term Disability.Employer matched 401(k) savings plan.Paid vacation time.Paid sick time.Generous paid holiday schedule.
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