Digital Media Marketing Coordinator - Marketing & Communications - Full-Time

The Digital Media Marketing Coordinator contributes to the organization's digital consumer engagement strategy including content creation, analytics, paid advertising, SEO, SEM, and reputation management across digital and social channels. The position demands a blend of technical skills, creativity, and a deep understanding of digital trends.This position requires knowledge of social media management, strategy, content creation and best practices, reputation management, podcasting and marketing analytics. Knowledge and experience with social media management platforms (i.e., Brandwatch, Falcon, SproutSocial, Hootsuite) and the Microsoft Office Suite required. Experience with the Adobe Creative Cloud, including Photoshop, Illustrator, Audition and Premiere Pro preferred. Knowledge of video and audio editing is a plus. Position requires a highly organized self-motivator who can work independently and balance multiple projects with competing deadlines. Must be enthusiastic, strategic, organized and highly creative. Must be an idea generator able to communicate and collaborate effectively with creative and non-creative people.Requirements:Bachelor's degree or greater in Marketing, Communications or a related field.Must have demonstrable experience creating and analyzing the performance of a digital media content strategy with a minimum of three years of relevant work experience in marketing, communications or a related field.Responsibilities:Assists in the development, implementation, and management digital advertising campaigns, including SEO/SEM strategies.Coordinates with other digital media coordinator and communications team members on the creation of a monthly editorial calendar that support campaigns, patient education, strategic objectives and community engagement.Monitors online competitor presences and researches various channels for relevance and trend identification. Reports and acts on findings.Assists in the content creation process and shares content through posts, infographics, videos, podcasts, blogs, etc., while maintaining posting schedules and consistently using the Woman's brand and voice.Assists in defining key performance indicators, creating and analyzing monthly reporting and making recommendations for improvement.Monitors digital media activity including social media comments and business listing reviews, analyzes opportunities for business growth and patient recovery, and fosters an engaged community surrounding the Woman's brand.Reviews analytics and advises on strategic decisions based on multiple data sources.Schedule:Full-Time; Monday - Friday8:00 AM - 5:00 PMPay Range:Salary/Exempt Position$47,650 - $76,200A Work Experience with PurposeWoman's is one of the largest specialty hospitals for women and infants in the United States. We are recognized throughout the country for our innovative programs, and we pride ourselves in surpassing the expectations of those we serve. Providing exceptional patient care and creating exceptional patient experiences are at the center of what we do at Woman's. Our team consistently exceeds state and national benchmarks for patient satisfaction.Our employees, organizational culture, mission, vision, values, and benefits make Woman's a best place to work. In fact, for the 16th year in a row, Woman's has been recognized as a Best Place to Work by Modern Healthcare - making us the only healthcare organization to earn the distinction every year since the program's inception. We are proud of the level of care our staff provides to our patients and each other.If you have any questions or would like to connect with one of our recruiters directly, please e-mail josie.graham@womans.orgWe are an equal opportunity employer and value diversity and inclusion at Woman's Hospital. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, age, disability, genetic information, veteran status, national origin, gender identity and/or expression, marital status or any other characteristic protected by federal, state or local law.