SEO STRATEGIST

SEO STRATEGIST / SEO PPCIn-Office Position | Local Candidates Only | Office located in Santa Ana, CAJob Type: Full-time (This position is in-office during standard business hours Monday-Friday.)Pay: $110,000 - $150,000 annuallyBenefits:Medical and dental insurance. 401(k) plan. Paid vacation. Paid sick time. Paid holidays. We seek a Google Ads expert to help us make better business decisions based on our marketing data. The ideal candidate will have a working knowledge of Google Ads and Analytics.Your primary responsibilities will be maintaining the Google Ad accounts of our company and analyzing the results to identify patterns and trends that can help us improve the efficiency and usability of our products and services. You will also be expected to improve our Google Ads accounts and maximize the return on our investment.You will also be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.Responsibilities include, but are not limited to the following:Manage all aspects of Google Ad campaignsCreate and optimize ad campaigns and paid search landing pagesAnalyze and optimize ad campaigns to increase return on investment (ROI)Use Google Ads to drive a variety of online marketing campaignsAnalyze and optimize pay-per-click (PPC) campaigns to increase ROIDevelop PPC strategies to increase online visibilityDevelop optimization strategies that increase the company's search engine results rankingsResearch SEO keywords to use throughout the company's website and marketing materialsSet measurable goals that demonstrate improvement in marketing effortsMonitor daily performance metrics to understand SEO strategy performanceEfficiently communicate with other marketing professionals to align goalsCollaborate with others within the marketing department to manage SEO strategyUpdate content and website links for maximum optimization and search engine rankingsJob Qualifications and Skill Sets include:A degree in digital marketing or a related business fieldIn-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google AnalyticsAn understanding of search engine optimization (SEO) and search engine marketing (SEM)Google Ads certificationTwo to three years of experience in successfully developing and executing SEO campaignsAble to complete competitive analysis of other companies within the industryComfortable analyzing high volumes of data on a daily basisExperience with other aspects of marketing, such as customer growth and promotion, is a plusMust be metrics driven, with the ability to create reports to track and analyze SEO performance.Experience with Google Analytics and SEO tools such SEMRUSH, MOZ, Ahrefs, etc.Great at keyword research, and discovering new opportunities to drive traffic.Able to keep ahead of the latest search industry trends and algorithm changes, and align current and future projects with those developments.Understand how site architecture affects SEO and possess knowledge of web server log file analysis.Understand the components of Core Web Vitals, their effect on SEO, and how to improve them.Understand schema.org and how it impacts SEO.Capable of working with content management systems and drafting basic SEO text.Strong verbal and written communication skillsPREFERRED SKILLS & QUALIFICATIONSSome form of product management, project management, software development and/or analytics experience a plus.Experience with log analysis tools such as Botify or DeepCrawl.SEO experience with large, consumer facing national websites.