Tarkett
Search Engine Optimization and Analytics Manager
Tarkett, Solon, Ohio, United States, 44139
As an integral member of Tarkett's Marketing team, the SEO & Analytics Manager will spearhead the development and implementation of SEO strategies and analytics across our Commercial, Residential, and Hospitality businesses in North America. This role demands a blend of technical SEO skills, data analytics expertise, and a strategic mindset to enhance online visibility and drive effective digital marketing initiatives.
Essential Duties & Responsibilities
Advanced SEO Strategy Development
: Develop and implement advanced SEO strategies, including site audits, competitive analysis, and backlink strategies specific to Tarkett's North American markets.Analytics & Insights Mining
: Perform comprehensive analysis of website analytics, user behavior, and conversion metrics; identify improvement opportunities and provide actionable insights.Campaign Strategy Alignment
: Collaborate with internal stakeholders and external business partners to align digital marketing campaigns with SEO strategies and business objectives.Content Optimization Leadership
: Collaborate closely with the marketing team to develop and execute a content strategy that supports and enhances SEO efforts.Technical SEO Management
: Manage technical SEO aspects to improve site performance, focusing on site speed, mobile optimization, and crawl errors.Stakeholder Engagement & Reporting
: Regularly communicate with key stakeholders to report on progress, share insights, and adapt strategies based on data-driven feedback.Collaborative Integration
: Lead cross-departmental collaboration to ensure seamless integration of SEO and measurement strategies across all platforms and channels.Trend Analysis & Competitive Research
: Conduct market research and competitive analysis to anticipate industry trends and adjust strategies proactively.Training and Development
: Keep abreast of the latest SEO and digital marketing trends and tools, and provide training to team members as necessary.Compliance & Ethical Practices
: Ensure all SEO and marketing activities adhere to industry standards and best practices, maintaining compliance and ethical practices.Education and Experience
Bachelor's degree in Marketing, Business, IT, or related field.At least 5 years of proven experience in SEO and digital marketing, with a track record of successful SEO strategy implementation.Expertise in SEO/Analytics tools (e.g., Ahrefs, Moz, SEMrush), analytics platforms (e.g., Google Analytics, Looker Studio), and familiarity with web development technologies (HTML, CSS, JavaScript).Marketing and conversionSales and Marketing - Knowledge of principals and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, sales techniques, and sales control systems.What We Offer
A commitment that Safety is #1Competitive benefits, pay, and retirement plan options!Career growth, stability, and flexible work arrangements.Responsible Manufacturing - Protecting Our Planet for the Future
We utilize renewable energy and a closed loop recycled water process.We are committed to reducing greenhouse emissions and water consumption.We are the only flooring company recognized by the Asthma and Allergy foundation.
Who we are:
With a history of 140 years, Tarkett is a worldwide leader in innovative flooring and sport surface solutions with 12,000 employees and 34 industrial sites. Offering a wide range of products including vinyl, linoleum, rubber, carpet, wood, laminate, artificial turf, and athletic tracks. The Group serves customers in more than 100 countries across the globe.
Committed to change the game with circular economy and to reducing its carbon footprint, the Group has implemented an eco-innovation strategy based on Cradle to Cradle® principles, fully aligned with its Tarkett Human-Conscious Design® approach.
Tarkett is listed on Euronext (Compartment B, ISIN FR0004188670, ticker: TKTT). www.tarkett-group.com
Tarkett is an equal opportunity employer. We value diversity in backgrounds and in experiences and promote an inclusive workplace where all employees can perform at their best.
Essential Duties & Responsibilities
Advanced SEO Strategy Development
: Develop and implement advanced SEO strategies, including site audits, competitive analysis, and backlink strategies specific to Tarkett's North American markets.Analytics & Insights Mining
: Perform comprehensive analysis of website analytics, user behavior, and conversion metrics; identify improvement opportunities and provide actionable insights.Campaign Strategy Alignment
: Collaborate with internal stakeholders and external business partners to align digital marketing campaigns with SEO strategies and business objectives.Content Optimization Leadership
: Collaborate closely with the marketing team to develop and execute a content strategy that supports and enhances SEO efforts.Technical SEO Management
: Manage technical SEO aspects to improve site performance, focusing on site speed, mobile optimization, and crawl errors.Stakeholder Engagement & Reporting
: Regularly communicate with key stakeholders to report on progress, share insights, and adapt strategies based on data-driven feedback.Collaborative Integration
: Lead cross-departmental collaboration to ensure seamless integration of SEO and measurement strategies across all platforms and channels.Trend Analysis & Competitive Research
: Conduct market research and competitive analysis to anticipate industry trends and adjust strategies proactively.Training and Development
: Keep abreast of the latest SEO and digital marketing trends and tools, and provide training to team members as necessary.Compliance & Ethical Practices
: Ensure all SEO and marketing activities adhere to industry standards and best practices, maintaining compliance and ethical practices.Education and Experience
Bachelor's degree in Marketing, Business, IT, or related field.At least 5 years of proven experience in SEO and digital marketing, with a track record of successful SEO strategy implementation.Expertise in SEO/Analytics tools (e.g., Ahrefs, Moz, SEMrush), analytics platforms (e.g., Google Analytics, Looker Studio), and familiarity with web development technologies (HTML, CSS, JavaScript).Marketing and conversionSales and Marketing - Knowledge of principals and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, sales techniques, and sales control systems.What We Offer
A commitment that Safety is #1Competitive benefits, pay, and retirement plan options!Career growth, stability, and flexible work arrangements.Responsible Manufacturing - Protecting Our Planet for the Future
We utilize renewable energy and a closed loop recycled water process.We are committed to reducing greenhouse emissions and water consumption.We are the only flooring company recognized by the Asthma and Allergy foundation.
Who we are:
With a history of 140 years, Tarkett is a worldwide leader in innovative flooring and sport surface solutions with 12,000 employees and 34 industrial sites. Offering a wide range of products including vinyl, linoleum, rubber, carpet, wood, laminate, artificial turf, and athletic tracks. The Group serves customers in more than 100 countries across the globe.
Committed to change the game with circular economy and to reducing its carbon footprint, the Group has implemented an eco-innovation strategy based on Cradle to Cradle® principles, fully aligned with its Tarkett Human-Conscious Design® approach.
Tarkett is listed on Euronext (Compartment B, ISIN FR0004188670, ticker: TKTT). www.tarkett-group.com
Tarkett is an equal opportunity employer. We value diversity in backgrounds and in experiences and promote an inclusive workplace where all employees can perform at their best.