Intuit
Staff Business Data Analyst - Partnerships (Mailchimp)
Intuit, Atlanta, Georgia, United States, 30383
Overview
Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaign, CRM, and analytics tools.
Our analytics team is a growing team here at Mailchimp to support our strategic initiatives, business operations and revenue management as Mailchimp continues to evolve. We are seeking a motivated and energetic data analyst to support the growth of the analytics function of this team.
As a Staff Partnerships Analyst on the Partnerships Analytics team, you will help lead strategic, data-driven decision making at Mailchimp. In this role, you will apply a variety of analytical tools and techniques to conduct deep dive analysis to both help understand and better explain customer behavior, partner program performance, and business trends as well as predict future business outcomes. You will partner with stakeholders across the company – partnerships, product, finance, marketing, legal, and others -- to support the business on strategic analytics requests and build cross-functional reporting to arm Mailchimp with insights that will help steer our future. Partnerships includes both tech partners (Shopify, Woocommerce, Canva, etc.) and service partners (small and large agencies that are part of our partner program). Combined, these programs are part of our strategic growth plan as we accelerate partnerships as a lever to acquire and grow new customers.
This position is a hybrid role and is located in Atlanta, GA or New York. We offer relocation
What you'll bring
5-7 years of experience in an analytics-focused role, prior work experience within a technology (software) company
Proven experience analyzing data from a variety of sources (quantitative and qualitative), presenting the data in a clear and concise manner, and create actionable insights
Expertise in SQL
Experience with statistical methods such as regression and hypothesis testing
Demonstrated, hands-on experience with data visualization tools, e.g. Looker and Tableau
Ability to build relationships, be persuasive and influential within and across immediate working groups
Experience working with cloud based data warehouses like Google BigQuery, Redshift, or Snowflake
Experience working in an Agile Product Development environment a plus
Strong product sense - ability to identify and size new product opportunities to strategically grow the business
Experience with mentoring others in User Experience Research practice
Bachelor’s or Graduate degree (business, analytics, or mathematics a plus or equivalent work experience)
Knowledge of web analytics and user behavior analysis (Google Analytics, Adobe Analytics, etc.)
How you will lead
Analyze large behavioral data sets to create a complete picture of the Mailchimp partnerships, how they help grow our business, and where we see opportunities for optimization
Understand how customers interact with partners (service and tech) and how they get utility and success from these programs
Analyze multiple types of data (e.g., tech integrations, partner engagement, web traffic, product usage, orders, customer experience, etc.) that provide a complete picture of users behavior from attraction, awareness, conversion, usage, and retention
Manage sitewide tagging framework, implementation spec, and engineering requirements for analytics tracking; oversee migration of analytics tracking.
Guide other partnership analysts and researchers on the design, execution, and analysis of quantitative, qualitative, and mixed-methods research studies
Own and build analytical tools and solutions addressing product and business needs and questions enabling better decisions by leadership
Lead complex analytics requirements conversations, communicate with stakeholders to plan analysis approach, and guide key decisions
Create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Looker, Tableau, and other visualization tools; monitor for changes in trends, share insights and make recommendations
Work with strategic initiative owners and key stakeholders to identify and conduct targeted analyses on high-priority topics; provide subject matter expertise on product analytics topics
Develop narratives and recommendations from analyses, build presentations, and present findings to business stakeholders
Partner with strategic initiative owners and key stakeholders to define KPIs and build dashboard reporting to help the business make data-informed decisions
Support experimentation design of to measure impact of product changes; synthesize and present results
Coordinate data infrastructure work to ensure appropriate tracking is in-place to conduct high-quality analyses
Build analytics roadmaps to support and align with Partnership roadmaps
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.
Mailchimp is a leading marketing platform for small businesses. We empower millions of customers around the world to build their brands and grow their companies with a suite of marketing automation, multichannel campaign, CRM, and analytics tools.
Our analytics team is a growing team here at Mailchimp to support our strategic initiatives, business operations and revenue management as Mailchimp continues to evolve. We are seeking a motivated and energetic data analyst to support the growth of the analytics function of this team.
As a Staff Partnerships Analyst on the Partnerships Analytics team, you will help lead strategic, data-driven decision making at Mailchimp. In this role, you will apply a variety of analytical tools and techniques to conduct deep dive analysis to both help understand and better explain customer behavior, partner program performance, and business trends as well as predict future business outcomes. You will partner with stakeholders across the company – partnerships, product, finance, marketing, legal, and others -- to support the business on strategic analytics requests and build cross-functional reporting to arm Mailchimp with insights that will help steer our future. Partnerships includes both tech partners (Shopify, Woocommerce, Canva, etc.) and service partners (small and large agencies that are part of our partner program). Combined, these programs are part of our strategic growth plan as we accelerate partnerships as a lever to acquire and grow new customers.
This position is a hybrid role and is located in Atlanta, GA or New York. We offer relocation
What you'll bring
5-7 years of experience in an analytics-focused role, prior work experience within a technology (software) company
Proven experience analyzing data from a variety of sources (quantitative and qualitative), presenting the data in a clear and concise manner, and create actionable insights
Expertise in SQL
Experience with statistical methods such as regression and hypothesis testing
Demonstrated, hands-on experience with data visualization tools, e.g. Looker and Tableau
Ability to build relationships, be persuasive and influential within and across immediate working groups
Experience working with cloud based data warehouses like Google BigQuery, Redshift, or Snowflake
Experience working in an Agile Product Development environment a plus
Strong product sense - ability to identify and size new product opportunities to strategically grow the business
Experience with mentoring others in User Experience Research practice
Bachelor’s or Graduate degree (business, analytics, or mathematics a plus or equivalent work experience)
Knowledge of web analytics and user behavior analysis (Google Analytics, Adobe Analytics, etc.)
How you will lead
Analyze large behavioral data sets to create a complete picture of the Mailchimp partnerships, how they help grow our business, and where we see opportunities for optimization
Understand how customers interact with partners (service and tech) and how they get utility and success from these programs
Analyze multiple types of data (e.g., tech integrations, partner engagement, web traffic, product usage, orders, customer experience, etc.) that provide a complete picture of users behavior from attraction, awareness, conversion, usage, and retention
Manage sitewide tagging framework, implementation spec, and engineering requirements for analytics tracking; oversee migration of analytics tracking.
Guide other partnership analysts and researchers on the design, execution, and analysis of quantitative, qualitative, and mixed-methods research studies
Own and build analytical tools and solutions addressing product and business needs and questions enabling better decisions by leadership
Lead complex analytics requirements conversations, communicate with stakeholders to plan analysis approach, and guide key decisions
Create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources leveraging SQL, R/Python, Looker, Tableau, and other visualization tools; monitor for changes in trends, share insights and make recommendations
Work with strategic initiative owners and key stakeholders to identify and conduct targeted analyses on high-priority topics; provide subject matter expertise on product analytics topics
Develop narratives and recommendations from analyses, build presentations, and present findings to business stakeholders
Partner with strategic initiative owners and key stakeholders to define KPIs and build dashboard reporting to help the business make data-informed decisions
Support experimentation design of to measure impact of product changes; synthesize and present results
Coordinate data infrastructure work to ensure appropriate tracking is in-place to conduct high-quality analyses
Build analytics roadmaps to support and align with Partnership roadmaps
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.