Northern Trust
Digital Marketing Specialist, Wealth Management
Northern Trust, Chicago, Illinois, United States, 60290
About Northern Trust:
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.
Digital Marketing Specialist
Northern Trust is looking for a digital marketing specialist to join our Wealth Management Marketing team. We're seeking a professional with hands-on experience conceptualizing, building, launching and optimizing successful internal and external email and event programs within Marketo, Populo, Salesforce and ON24. The candidate must have Marketo and Salesforce experience specifically with campaign creation, execution, email marketing, virtual events and translating business objectives into successful multi-channel programs. The ideal candidate is both strategic and technical, data and results driven, and has a passion for digital marketing.
Key
Responsibilities:
Manages digital projects using marcom tools including Marketo, Salesforce CRM, Salesforce Campaigns and Reporting, employee communication platforms, ON24 and emerging technology.Work with key stakeholders to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously assist in the development of strategy and testing/optimization plans.Implements email and virtual event campaigns using Marketo including copy, appropriate tracking, testing, maintaining all appropriate documentation, and all other portions to prepare an email for deployment. Makes adjustments to correct email errors during testing to ensure best customer experience.Stay aware of new Marketo, digital and email marketing trends and make recommendations for strategic improvements to continually optimize and develop the effectiveness of our digital marketing strategy.Contributing to the development of Wealth Management's overall digital marketing strategy, with a focus on email marketingThe successful candidate will benefit from having:
B.S. or B.A. degree in Marketing, Advertising, Communications, or equivalent professional experience4+ years of Marketing experience desired, financial services experience preferred.Experience using Marketo or other marketing automation program, specifically in building, testing and deploying email and event programs and campaigns.Ability to think strategically with a strong ability to execute plans and exceed expectations and project goals.Excellent structured communication skills with the ability to frame complex digital marketing, CRM and technical concepts in a way that facilitates discussion and deeper levels of understanding for our stakeholders.Proven success in driving results-oriented marketing programs and strategies, and the ability to proactively identify opportunities for improvement and optimization.Must be able to speak to and demonstrate knowledge in the digital marketing field.Proficient on Salesforce Sales Cloud/Salesforce Financial Service Cloud and can provide best practice recommendations in terms of sales and marketing alignment via the technology.Technical problem-solving skillsPreferred Qualifications:
Working knowledge of HTML, JavaScript, CSS or other email development coding is a plus.Experience with ON24 or other virtual event management tool is a plus.Experience with Adobe Experience Manager is a plus.
Working with Us:
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.
We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.
We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.
Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889.
Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring principles of service, expertise, and integrity. With more than 130 years of financial experience and over 22,000 partners, we serve the world's most sophisticated clients using leading technology and exceptional service.
We have a balanced hybrid working model to ensure you get the flexibility you need, and the successful candidate will spend their time between working in the office and working from home.
Digital Marketing Specialist
Northern Trust is looking for a digital marketing specialist to join our Wealth Management Marketing team. We're seeking a professional with hands-on experience conceptualizing, building, launching and optimizing successful internal and external email and event programs within Marketo, Populo, Salesforce and ON24. The candidate must have Marketo and Salesforce experience specifically with campaign creation, execution, email marketing, virtual events and translating business objectives into successful multi-channel programs. The ideal candidate is both strategic and technical, data and results driven, and has a passion for digital marketing.
Key
Responsibilities:
Manages digital projects using marcom tools including Marketo, Salesforce CRM, Salesforce Campaigns and Reporting, employee communication platforms, ON24 and emerging technology.Work with key stakeholders to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously assist in the development of strategy and testing/optimization plans.Implements email and virtual event campaigns using Marketo including copy, appropriate tracking, testing, maintaining all appropriate documentation, and all other portions to prepare an email for deployment. Makes adjustments to correct email errors during testing to ensure best customer experience.Stay aware of new Marketo, digital and email marketing trends and make recommendations for strategic improvements to continually optimize and develop the effectiveness of our digital marketing strategy.Contributing to the development of Wealth Management's overall digital marketing strategy, with a focus on email marketingThe successful candidate will benefit from having:
B.S. or B.A. degree in Marketing, Advertising, Communications, or equivalent professional experience4+ years of Marketing experience desired, financial services experience preferred.Experience using Marketo or other marketing automation program, specifically in building, testing and deploying email and event programs and campaigns.Ability to think strategically with a strong ability to execute plans and exceed expectations and project goals.Excellent structured communication skills with the ability to frame complex digital marketing, CRM and technical concepts in a way that facilitates discussion and deeper levels of understanding for our stakeholders.Proven success in driving results-oriented marketing programs and strategies, and the ability to proactively identify opportunities for improvement and optimization.Must be able to speak to and demonstrate knowledge in the digital marketing field.Proficient on Salesforce Sales Cloud/Salesforce Financial Service Cloud and can provide best practice recommendations in terms of sales and marketing alignment via the technology.Technical problem-solving skillsPreferred Qualifications:
Working knowledge of HTML, JavaScript, CSS or other email development coding is a plus.Experience with ON24 or other virtual event management tool is a plus.Experience with Adobe Experience Manager is a plus.
Working with Us:
As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.
Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve! Join a workplace with a greater purpose.
We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies! Build your career with us and apply today. #MadeForGreater
Reasonable accommodation
Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.
We hope you're excited about the role and the opportunity to work with us. We value an inclusive workplace and understand flexibility means different things to different people.
Apply today and talk to us about your flexible working requirements and together we can achieve greater.