Channel Impact
Marketing Manager
Channel Impact, Los Angeles, California, United States,
Channel Impact is a channel specialty firm that helps companies of all sizes achieve route to market success through partnering. Join us—to grow your career and be recognized as one of the best and brightest experts in the partner community.Channel Impact is seeking a Marketing Manager, with experience marketing to l arge enterprise and/or health insurance Payers
such as HC insurance companies and Medicare . In this role, you will be responsible for supporting the B2B marketing and sales funnel in the Payer and Employer channels, building and optimizing marketing programs promoting the client's product offering.This is a full-time, salaried position with benefits, for a remote worker within the U.S.What you will be doing:Understand the evolving healthcare landscape as it pertains to payers and self-insured employers, and maintain a pulse on the strategic priorities and pain points of these entities.Serve as the voice of the customer representing the priorities and needs of the various key stakeholders within payers, health plans or employers including plan administrators, HR and/or C-suite executives, service line leaders and clinicians.Develop compelling positioning and messaging for client's product offering to drive interest and demand for the Enterprise channels’ audience, customized by segment.Develop key marketing strategies and objectives to create awareness and adoption of technology.Drive awareness, lead generation and commitments through digital campaigns, webinars, publications, in-person events and other creative programs.Develop, deliver and track key lead generation programs to drive qualified leads into the sales funnel working with the field teams collaboratively to maximize program effectiveness.Work closely with cross-functional teams to conduct general market research to keep abreast of trends and competitive landscape.Collaborate closely with key accounts, other members of the marketing team, clinical development, and product management on developing the value proposition.What you bring:Industry Marketing experience targeting the healthcare vertical (Required)Demonstrated success marketing a solution to Payers and/or self-insured employers in prior roles, with payer experience (Preferred).Experience in B2B Marketing in healthcare, with experience in partnerships, customer success and business development (Required).Experience with B2B marketing channels and formats- search, social, content marketing, customer journeys, and email/marketing automation (Required).Strong understanding of key stakeholder roles, buying journey, regulatory environment and existing network of contacts at payers, employers or health plans.Experience with effectively communicating to customers, particularly with c-suite or executive levels.Experience developing content and messaging targeted at payers or employers in health plans and/or enterprise benefits buying environments.Proven ability to collaborate and work cross-functionally to drive results in a matrixed, fast-paced environment.Demonstrated track record of getting things done and growing responsibility over time.Ability to effectively manage multiple competing priorities.Strong interpersonal, organizational, analytical, communication and presentation skills.Willing and able to travel as needed, approximately 15%.BA/BS with a minimum of 8 years of experience or a Masters degree with a minimum of 6 years of experience. (MBA, a plus).Our Benefits:Competitive compensation commensurate with experienceFull Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insuranceFlexible paid time offPaid holidays401k & Company MatchLearning & Development StipendEmployee Referral BonusChannel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.
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such as HC insurance companies and Medicare . In this role, you will be responsible for supporting the B2B marketing and sales funnel in the Payer and Employer channels, building and optimizing marketing programs promoting the client's product offering.This is a full-time, salaried position with benefits, for a remote worker within the U.S.What you will be doing:Understand the evolving healthcare landscape as it pertains to payers and self-insured employers, and maintain a pulse on the strategic priorities and pain points of these entities.Serve as the voice of the customer representing the priorities and needs of the various key stakeholders within payers, health plans or employers including plan administrators, HR and/or C-suite executives, service line leaders and clinicians.Develop compelling positioning and messaging for client's product offering to drive interest and demand for the Enterprise channels’ audience, customized by segment.Develop key marketing strategies and objectives to create awareness and adoption of technology.Drive awareness, lead generation and commitments through digital campaigns, webinars, publications, in-person events and other creative programs.Develop, deliver and track key lead generation programs to drive qualified leads into the sales funnel working with the field teams collaboratively to maximize program effectiveness.Work closely with cross-functional teams to conduct general market research to keep abreast of trends and competitive landscape.Collaborate closely with key accounts, other members of the marketing team, clinical development, and product management on developing the value proposition.What you bring:Industry Marketing experience targeting the healthcare vertical (Required)Demonstrated success marketing a solution to Payers and/or self-insured employers in prior roles, with payer experience (Preferred).Experience in B2B Marketing in healthcare, with experience in partnerships, customer success and business development (Required).Experience with B2B marketing channels and formats- search, social, content marketing, customer journeys, and email/marketing automation (Required).Strong understanding of key stakeholder roles, buying journey, regulatory environment and existing network of contacts at payers, employers or health plans.Experience with effectively communicating to customers, particularly with c-suite or executive levels.Experience developing content and messaging targeted at payers or employers in health plans and/or enterprise benefits buying environments.Proven ability to collaborate and work cross-functionally to drive results in a matrixed, fast-paced environment.Demonstrated track record of getting things done and growing responsibility over time.Ability to effectively manage multiple competing priorities.Strong interpersonal, organizational, analytical, communication and presentation skills.Willing and able to travel as needed, approximately 15%.BA/BS with a minimum of 8 years of experience or a Masters degree with a minimum of 6 years of experience. (MBA, a plus).Our Benefits:Competitive compensation commensurate with experienceFull Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insuranceFlexible paid time offPaid holidays401k & Company MatchLearning & Development StipendEmployee Referral BonusChannel Impact is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status or other applicable legally protected characteristics.
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