Miami HEAT
Manager, Marketing Partnership Strategy
Miami HEAT, Miami, Florida, us, 33222
The Miami HEAT is seeking a Marketing Partnership Strategy Manager! The Marketing Partnership Strategy Manager is key in helping position marketing as a revenue-generating department by optimizing and driving a high-level strategy for digital content, in-game/arena activations, and social responsibility initiatives; while identifying new, compelling opportunities. This position will work strategically with other departments such as Game Operations, Business Communications, Email Automation, Social/Digital Content Production, Creative, Influencer Marketing, Social Responsibility, and Corporate Partnerships to increase and monitor the performance of partner campaigns across Miami HEAT properties to meet the goals of the Marketing and the Corporate Department.
Essential Duties & Responsibilities
ESSENTIAL FUNCTIONS: The following are examples of the various functions required. The job requirements are not limited to the items on this list.Contribute to the creation of a vision, strategy, and implementation plan for marketing innovation and partnerships, with the aim of driving revenue growth.Collaborate across departments to develop cohesive digital, social responsibility and experiential packages for corporate partners with specific targeted goals, quantifiable outcomes, and execution timelines that work in concert with the HEAT’s own marketing strategy/efforts.Strategically identify new, compelling revenue/up-sell opportunities that elevate the Miami HEAT team and partner investments.Assist the Corporate Sales and Service team to present and propose promising partnership opportunities to prospects.Coordinate the implementation of cross-department communication procedures and processes.Work alongside the social/content, game operations and social responsibility teams to execute contracted deliverables for corporate partners and quantify the success and impact of the HEAT Group's properties.Partner with the Business Intelligence and Marketing Analytics teams to analyze and define essential marketing strategies for both the Miami HEAT digital platforms and for our existing and potential partners to drive marketing and business objectives.Advocate for marketing sponsorship – introduce new innovative ideas, tools and processes to drive revenue.Continuously assess, innovate, and enhance our existing monetization framework to ensure its relevance and effectiveness in a constantly evolving marketing environment.Update and organize internal tracking platform (Monday.com) with relevant data such as budgets, contract deliverables, relevant dates, etc.Oversee the delivery of actionable marketing reports and insights across dimensions: channel, platform, campaign, and KPI.Desired Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.Education And/or Experience
Bachelor’s degree in marketing or related field.3 years of experience in Marketing and/or Partnerships.Proficiency with Apple Software, Adobe Software, Microsoft Office including Word, Excel & PowerPoint. Canva & Monday proficiency preferred.In-depth knowledge of all social platforms including Instagram, TikTok, Facebook, Twitter and LinkedIn required.Exceptional presentation skills, with the ability to articulate complex ideas clearly and persuasively.Strong organization, interpersonal, and collaboration skills.Experience working with high volume, detailed work processes and deadlines.Able to meet tight deadlines and adapt to a fast-paced, fluid environment while balancing multiple tasks at once.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP
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Essential Duties & Responsibilities
ESSENTIAL FUNCTIONS: The following are examples of the various functions required. The job requirements are not limited to the items on this list.Contribute to the creation of a vision, strategy, and implementation plan for marketing innovation and partnerships, with the aim of driving revenue growth.Collaborate across departments to develop cohesive digital, social responsibility and experiential packages for corporate partners with specific targeted goals, quantifiable outcomes, and execution timelines that work in concert with the HEAT’s own marketing strategy/efforts.Strategically identify new, compelling revenue/up-sell opportunities that elevate the Miami HEAT team and partner investments.Assist the Corporate Sales and Service team to present and propose promising partnership opportunities to prospects.Coordinate the implementation of cross-department communication procedures and processes.Work alongside the social/content, game operations and social responsibility teams to execute contracted deliverables for corporate partners and quantify the success and impact of the HEAT Group's properties.Partner with the Business Intelligence and Marketing Analytics teams to analyze and define essential marketing strategies for both the Miami HEAT digital platforms and for our existing and potential partners to drive marketing and business objectives.Advocate for marketing sponsorship – introduce new innovative ideas, tools and processes to drive revenue.Continuously assess, innovate, and enhance our existing monetization framework to ensure its relevance and effectiveness in a constantly evolving marketing environment.Update and organize internal tracking platform (Monday.com) with relevant data such as budgets, contract deliverables, relevant dates, etc.Oversee the delivery of actionable marketing reports and insights across dimensions: channel, platform, campaign, and KPI.Desired Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.Education And/or Experience
Bachelor’s degree in marketing or related field.3 years of experience in Marketing and/or Partnerships.Proficiency with Apple Software, Adobe Software, Microsoft Office including Word, Excel & PowerPoint. Canva & Monday proficiency preferred.In-depth knowledge of all social platforms including Instagram, TikTok, Facebook, Twitter and LinkedIn required.Exceptional presentation skills, with the ability to articulate complex ideas clearly and persuasively.Strong organization, interpersonal, and collaboration skills.Experience working with high volume, detailed work processes and deadlines.Able to meet tight deadlines and adapt to a fast-paced, fluid environment while balancing multiple tasks at once.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender/gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP
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