Director, Paid Media

Job Description: Thriving healthcare brand is seeking a paid search leader to help scale Google search channels. This individual will have demonstrated success in driving traffic, customer growth, and revenue while achieving customer acquisition costs and scale targets. The role will own the process start to finish for crafting strategy, development, testing frameworks, execution, and analysis of SEM. Responsibilities will include formulating campaign structure, keyword bidding strategies, setting targets, and managing day to day performance. The Director of Paid Search reports to the Sr. Director of Growth.Responsibilities: Develop and execute Google paid search strategies to achieve marketing objectives, including lead generation, sales, and brand visibility. Oversee campaign setup, optimization, and performance analysis to drive continuous improvements and meet key performance indicators (KPIs). Collaborate with cross-functional specialists, including creative and analytics, to align paid search efforts with broader marketing strategies. Stay up-to-date with industry trends, search engine algorithm updates, and best practices to ensure our strategies remain cutting-edge and effective. Conduct keyword research, suggest ad copy testing, and work with the e-commerce team on landing page optimization to maximize campaign performance. Monitor and analyze campaign performance data, generate insights, and present regular reports to internal stakeholders. Implement testing and conversion rate optimization initiatives with ecommerce team to enhance campaign effectiveness. Manage budgets, bidding strategies, and overall campaign expenses to achieve optimal ROI. Identify opportunities for expanding campaign reach and growth through innovative tactics and audience targeting. Ensure compliance with advertising policies and guidelines set by Google and other advertising platforms.Requirements: Experience in an SEM focused role at a CPG Brand whose majority of revenue comes from ecommerce 5+ years required experience in paid search with track record of demonstrable impact to business In-depth knowledge of Google Ads, Google Analytics, and other digital advertising platforms Familiarity with keyword research tools and web analytics tools. Strong analytical skills and the ability to interpret data to make data-driven decisions. TikTok, Meta, and Google SEM expertise are critical.  Budgetary experience including proven optimization for strong ROI required. Google Ads Certificate a plus Startup and/or e-commerce experience is a plus Passion for e-commerce, consumer retail and/or digital marketing is a plusKeywords: Paid Search, E-commerce, CPG Send resumes to Ilana Raz, ilana@analyticrecruiting.com | For more opportunities, please visit www.analyticrecruiting.com.