HealthXL, LLC
Digital Marketing Specialist - Job Description - Tampa
HealthXL, LLC, Tampa, Florida, us, 33646
Digital Marketing Specialist -
Job Description
Overview
HealthXL® provides Virtual Care Services ("VCS") under the guidelines of Medicare's Chronic Care Management ("CCM") and Remote Patient Monitoring ("RPM") programs. The Digital Marketing Specialist ("DMS") distributes relevant and timely external facing Marketing content via website, social media, email, blogs, newsletters, and traditional mail, and tracks effectiveness of campaigns. This
full-time, onsite position
has a matrix reporting structure and is based in Tampa, Florida.
ResponsibilitiesCollaborates with cross-functional teams to ensure SEO best practices are integrated into all aspects of the websiteTracks website traffic and lead generation metricsCreates analytics reports for stakeholders and adjusts tactics accordinglyImplements drip Marketing campaigns to complement direct selling activitiesMaintains content calendar for social media and blogPublishes digital content and blogs on our website using WordPressMaintains up to date HealthXL presence on all social media platformsResearches competitors' activity, content, and online presenceFollows healthcare industry trends; collaborates internally to identify subject areas for content. Conducts market research to inform campaignsFacilitates Marketing campaigns - proofreading, distribution, and QAWorks in coordination with JD Marketing, consultant, and third parties to produce and QA traditional collateralWorks with Sales Team to keep them stocked with sales collateral and ensure customer/practices are supplied with branded enrollment brochuresQualifications
Demonstrates iCare values (Excellence, Growth, Integrity)A bachelor's degree in Marketing, or General Business with relevant work experienceDemonstrated background in digital and traditional Marketing; ability to wear multiple hats, and drive projects to timely completionHands-on experience with website analysis tools, such as Google Analytics, Google Search Console, and SEMRushIntermediate understanding of on-page SEO optimization, technical SEO, and keyword researchExperience with WordPressExperience distributing content via targeted and automated emailing (e.g., Constant Contact)Creative thinker; ability and urgency to implement new ideasActive on social media; aware of online trends and best practicesStrong attention to detail exhibited in all aspects of QA, editing, postings, and distributionAbility to prioritize multiple competing, time sensitive tasks; meets deadlinesWorks well both independently and collaborativelySolid presentation skills; ability to present concepts in a compelling manner to relevant parties
Job Description
Overview
HealthXL® provides Virtual Care Services ("VCS") under the guidelines of Medicare's Chronic Care Management ("CCM") and Remote Patient Monitoring ("RPM") programs. The Digital Marketing Specialist ("DMS") distributes relevant and timely external facing Marketing content via website, social media, email, blogs, newsletters, and traditional mail, and tracks effectiveness of campaigns. This
full-time, onsite position
has a matrix reporting structure and is based in Tampa, Florida.
ResponsibilitiesCollaborates with cross-functional teams to ensure SEO best practices are integrated into all aspects of the websiteTracks website traffic and lead generation metricsCreates analytics reports for stakeholders and adjusts tactics accordinglyImplements drip Marketing campaigns to complement direct selling activitiesMaintains content calendar for social media and blogPublishes digital content and blogs on our website using WordPressMaintains up to date HealthXL presence on all social media platformsResearches competitors' activity, content, and online presenceFollows healthcare industry trends; collaborates internally to identify subject areas for content. Conducts market research to inform campaignsFacilitates Marketing campaigns - proofreading, distribution, and QAWorks in coordination with JD Marketing, consultant, and third parties to produce and QA traditional collateralWorks with Sales Team to keep them stocked with sales collateral and ensure customer/practices are supplied with branded enrollment brochuresQualifications
Demonstrates iCare values (Excellence, Growth, Integrity)A bachelor's degree in Marketing, or General Business with relevant work experienceDemonstrated background in digital and traditional Marketing; ability to wear multiple hats, and drive projects to timely completionHands-on experience with website analysis tools, such as Google Analytics, Google Search Console, and SEMRushIntermediate understanding of on-page SEO optimization, technical SEO, and keyword researchExperience with WordPressExperience distributing content via targeted and automated emailing (e.g., Constant Contact)Creative thinker; ability and urgency to implement new ideasActive on social media; aware of online trends and best practicesStrong attention to detail exhibited in all aspects of QA, editing, postings, and distributionAbility to prioritize multiple competing, time sensitive tasks; meets deadlinesWorks well both independently and collaborativelySolid presentation skills; ability to present concepts in a compelling manner to relevant parties