Digital Marketing Manager

Digital Marketing Manager Responsibilities:Build our digital marketing roadmap.Manage all digital marketing channels (e.g., website, blogs, emails, and social media) to ensure brand consistency.Measure ROI and KPIs and prepare budget.Develop specific campaigns to create and maintain high levels of customer interaction.Oversee our social media accounts.Manage and improve online content, considering SEO and Google Analytics.Forecast sales performance trends and act proactively to increase our market segment.Strong understanding of how all current digital marketing channels function.Solid knowledge of online marketing tools and best practices.Hands-on experience with SEO/SEM, Google Analytics, and CRM software.Familiarity with web design.Excellent analytical and project management skills.Strong team management and communication skills.Financial skills for budgeting.ROI analysis.Web analytics.Abandoned cart analysis tools.Open and close email rates analysis.Bounce rates analysis.Domain authority site ranking research.

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