Paid Search Analyst - PPC and Social

What’s This Position All About?Are you obsessed with the idea of helping clients improve their online advertising performance? Love to grow your hands-on experience helping clients with everything from strategy to implementation and beyond? Ready to join a fun, supportive and collaborative team? Look no further! Perfect Search has all the tools and technology you will need to succeed.The PPC Analyst will work with our existing PPC team to provide strategic PPC services for our clients. You will manage day-to-day PPC strategy creation and execution for an assignment of PPC campaigns. The ideal candidate should have strong verbal and written communication as everyone in our organization is client-facing. A positive attitude and the desire to go above and beyond for our clients and internal teammates is a must.The PPC Analyst, Search & Social is responsible for the planning, strategy, and execution of paid search engine marketing and social media advertising campaigns.

To achieve success in this role, applicants must have the ability to quickly learn and successfully utilize PPC platforms and tools to analyze, optimize, and communicate data. PPC Analysts will be expected to manage online campaigns for clients across a number of channels including Google, Microsoft Bing, Facebook, LinkedIn, and more.Perfect Search Media is an equal opportunity employer that celebrates diversity and core values dedicated to providing an inclusive work environment for all.What You’ll Do:Research, plan, and create ad accounts for clients in a variety of industriesWork expertly within Google Ads, Microsoft Bing Ads, Facebook Ads, LinkedIn Ads, and othersAnalyze key metrics, discern key findings, and optimize to drive successful outcomes in accountsAdvanced data analysis in Microsoft Excel and Google SheetsCreate concise and impactful ad copy for a variety of clients with or without the help of copywritersServe as point of contact and project manager for clients with regular client facing communicationEffectively communicate strategy and results to clients. Communicate with clients via email, Slack, and video conferencing.Create weekly/monthly reports and dashboards with analysis of campaign performance along with recommendations for improvementsUnderstand client objectives and business goals to identify current client campaign optimization and expansion opportunitiesKeep up-to-date on emerging online marketing strategies, tools, and best practicesManage and prioritize several accounts simultaneouslyFoster and develop positive, long-term relationships with our clients and work to retain and grow clients year over yearContribute to company (and occasionally client) blog(s) and internal marketing strategyWhat You’ll Need1+ years of experience managing PPC campaigns for multiple clients on search, display, and social media platforms. In-platform experience with Google Ads, Microsoft Ads, Facebook/Instagram Ads, and LinkedIn ads preferred.Experience presenting on reporting calls and leading direct communication with clients across Zoom, Google Hangouts, Gmail, and others.Highly analytical and strong critical thinking skillsAbility to generate comprehensive and cohesive marketing strategiesAbility to think critically and collaborate effectively with othersStrong time management & organization skillsThe ability to quickly adapt and utilize tools to analyze, optimize, and communicate dataData analysis experienceMicrosoft Excel and Google Sheets experienceQuick learning ability with a strong desire to become an expert in digital marketingStrong written and verbal communication skillsA close eye for detail with the ability to see how pieces fit into the overall pictureResults-driven work ethic and proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environmentAbility to work both independently and in a team-oriented environmentKnowledge of Google products and other digital marketing analytics tools

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