CPS
Associate Media Director
CPS, New York, New York, us, 10261
Associate Media Director- New York, NY (hybrid)
We are working to fill an exciting new role at the Associate Media Director level with a rapidly growing NYC agency. Candidate should have agency-side experience inclusive of the financial industry and B2B marketplace knowledge. This role will require deep digital experience with performance channels and will oversee the day-to-day media planning, buying & performance reporting for several of B2B-focused Financial Service clients. A team of 3 -5+ direct reports will be managed, so candidates should also come with previous management experience.
Responsibilities include:
Lead and manage day-to-day stewardship of the client's businessDrive development of media plan recommendations that comprise both tactical and high-impact/custom activations to meet clients’ goalsLead and manage reporting analysis, inclusive of key insights/takeaways and optimization recommendations, based on campaign performanceManage and nurture the development of Associate Media Planner(s), Sr. Planner(s)/Planner(s), Manager(s) guiding these individuals through the fundamentals of the planning process (inclusive of developing high-level strategies, partner RFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.)
Skills required for this position:
6-7 + years of media planning & buying experience at a media agency, inclusive of B2B accountsKnowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Video, Display), TV/OTT, OOH, and Audio experienceProven ability to develop high-level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead genAbility to analyze Digital activity and report on key performance indicators (KPIs) and metrics across a variety of tactics including but not limited to the following:Develop of measurement framework as part of the strategy road mapSupport in the development of performance reporting templates that tie to the measurement frameworkProvide oversight on campaign performance reports and collaboratively share results across teams to ensure constant program evolutionDevelop team member frameworks to ensure each is meeting milestones for continued growthLead and manage client briefing meetings with key stakeholdersProvide oversight and consultation to team members in constructing compelling, and strategically grounded, POVs that provide thoughtful insights to help guide and inform planning decisionsContribute and participate in new business effortsCollaboratively participate in Team Leadership Group meetings and work sessionsProven negotiation skills that result in incremental value for investmentExperienced with tools including Google Analytics, DCM, MOAT/IAS, Google Data Studio, Prisma
#LI-BT1
We are working to fill an exciting new role at the Associate Media Director level with a rapidly growing NYC agency. Candidate should have agency-side experience inclusive of the financial industry and B2B marketplace knowledge. This role will require deep digital experience with performance channels and will oversee the day-to-day media planning, buying & performance reporting for several of B2B-focused Financial Service clients. A team of 3 -5+ direct reports will be managed, so candidates should also come with previous management experience.
Responsibilities include:
Lead and manage day-to-day stewardship of the client's businessDrive development of media plan recommendations that comprise both tactical and high-impact/custom activations to meet clients’ goalsLead and manage reporting analysis, inclusive of key insights/takeaways and optimization recommendations, based on campaign performanceManage and nurture the development of Associate Media Planner(s), Sr. Planner(s)/Planner(s), Manager(s) guiding these individuals through the fundamentals of the planning process (inclusive of developing high-level strategies, partner RFP/evaluation, negotiation, tactical plan development & execution, reporting & insights, optimization, billing, etc.)
Skills required for this position:
6-7 + years of media planning & buying experience at a media agency, inclusive of B2B accountsKnowledge of 360 cross-functional media inclusive of Digital media (including Search, Social, Video, Display), TV/OTT, OOH, and Audio experienceProven ability to develop high-level strategies that include implementation of new, innovative ideas that deliver results according to objectives from awareness to lead genAbility to analyze Digital activity and report on key performance indicators (KPIs) and metrics across a variety of tactics including but not limited to the following:Develop of measurement framework as part of the strategy road mapSupport in the development of performance reporting templates that tie to the measurement frameworkProvide oversight on campaign performance reports and collaboratively share results across teams to ensure constant program evolutionDevelop team member frameworks to ensure each is meeting milestones for continued growthLead and manage client briefing meetings with key stakeholdersProvide oversight and consultation to team members in constructing compelling, and strategically grounded, POVs that provide thoughtful insights to help guide and inform planning decisionsContribute and participate in new business effortsCollaboratively participate in Team Leadership Group meetings and work sessionsProven negotiation skills that result in incremental value for investmentExperienced with tools including Google Analytics, DCM, MOAT/IAS, Google Data Studio, Prisma
#LI-BT1