Redpanda Data
Director, Product Marketing
Redpanda Data, Canada, Kentucky, United States, 41519
We are a team of doers, seasoned engineers, hackers and builders, working on the future of streaming data.Funded by premier investors including GV and Lightspeed, Redpanda is building the streaming data platform for developers. We’re evolving streaming beyond the Apache Kafka protocol into a unified “engine of record” that delivers a categorical reduction in complexity, wicked-fast performance, onboard Wasm transforms, and transparent tiered storage that gives consumers access to both real-time and historical data from a single API.About the Role:
In this role, we’re looking for an analytical product and portfolio marketer to lead product, content, partner, and customer marketing functions for Redpanda. Reporting to the CMO, you will own the full-spectrum of our product messaging, packaging, segmentation, product launches, content and customer marketing strategy. This foundational role will be critical to the success of the company in the market.You Will:
Own the market and customer perspective that connects to the GTM strategy for our Cloud and Enterprise productsShape, develop, and maintain the messaging framework utilizing internal and external feedbackDefine and drive the launch of new features and lead the development of related content including blogs, decks, press materials, analyst updates and sales trainingDesign and develop sales ready enablement content across new features, solutions, packaging, pricing, and competitors.Own the analysis and definition of our ICPs and partner with demand generation to design campaigns and messaging to meet our pipeline goalsLead and own customer marketing through segmentation, case studies, references, customer advisories, and surveysSupport pricing and packaging efforts with stakeholders in product and salesSupport AR and PR efforts to generate awareness in support of market and sales led activitiesHire and lead a team of world class product, partner, content, and customer marketers to drive business growthYou Have:
Passion for building a fast growing business, with willingness to experiment, hire, lead, and drive the business through strategy and insights8+ years as a product marketer and 3+ years leading teams for cloud infrastructure products, with hands-on experience in both sales and product led business modelsExpertise segmenting markets that drive commercial growth, developing messaging frameworks that connect to market segments, along with designing campaigns and content to educate and inspire software architects, developers and devops teamsExperience developing product packaging for developer-centric or infrastructure solutions with multi-axis pricing.Proven experience managing successful SaaS product launches, and relevant activities and content for blogs, press and analyst relations.Experience in streaming infrastructure across transactional and analytical workloads, or the interest, technical background and aptitude to learn.Hands-on experience developing sales enablement content, including competitive positioning, release training, deal support etc.Proficiency with SaaS analytics, and ability to define, collect and analyze metrics hands-on to guide business decisions.Meticulous project management, and ability coordinate across teams with an eye for details, and schedules, and empathy to operate in remote-first environmentsProficiency in written and spoken English, with a command of grammar, and constructs for technical writing for blogs, articles, web copy etc.Resourcefulness, curiosity, keen sense for web/graphics design, communication skills and the emotional intelligence to excel in distributed startup environments.Bonus points for public speaking experience and desire to present in small and large groups, meetups and conferencesComputer science degree(s) with an MBA or equivalent experience.Please highlight if applicable to you:
Your best examples of messaging frameworks, enablement content, web pages, campaign materials and quarterly planning decksU.S. base salary range for this role is $170,000 - $200,000 (CO, TX) and $195,000 - $230,000 (CA, NY, WA). Our salary ranges are determined by role, level, and location. As a remote-first company, we strive to consider each candidate's job-related skills, location, experience, relevant education or training to determine individual base salary. Your talent partner will share more about the specific salary range for your preferred location during the hiring process.Redpanda is used by Fortune 1000 enterprises pushing hundreds of terabytes a day, as well as by the solo dev prototyping a React application on her laptop. Think of it as a streaming data API platform that scales with you from the smallest projects to petabytes of data distributed across the globe.Join Redpanda if you’d enjoy being part of a fast-moving, 100% remote organization with team members around the globe and a culture based on trust, transparency, communication, and kindness.
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In this role, we’re looking for an analytical product and portfolio marketer to lead product, content, partner, and customer marketing functions for Redpanda. Reporting to the CMO, you will own the full-spectrum of our product messaging, packaging, segmentation, product launches, content and customer marketing strategy. This foundational role will be critical to the success of the company in the market.You Will:
Own the market and customer perspective that connects to the GTM strategy for our Cloud and Enterprise productsShape, develop, and maintain the messaging framework utilizing internal and external feedbackDefine and drive the launch of new features and lead the development of related content including blogs, decks, press materials, analyst updates and sales trainingDesign and develop sales ready enablement content across new features, solutions, packaging, pricing, and competitors.Own the analysis and definition of our ICPs and partner with demand generation to design campaigns and messaging to meet our pipeline goalsLead and own customer marketing through segmentation, case studies, references, customer advisories, and surveysSupport pricing and packaging efforts with stakeholders in product and salesSupport AR and PR efforts to generate awareness in support of market and sales led activitiesHire and lead a team of world class product, partner, content, and customer marketers to drive business growthYou Have:
Passion for building a fast growing business, with willingness to experiment, hire, lead, and drive the business through strategy and insights8+ years as a product marketer and 3+ years leading teams for cloud infrastructure products, with hands-on experience in both sales and product led business modelsExpertise segmenting markets that drive commercial growth, developing messaging frameworks that connect to market segments, along with designing campaigns and content to educate and inspire software architects, developers and devops teamsExperience developing product packaging for developer-centric or infrastructure solutions with multi-axis pricing.Proven experience managing successful SaaS product launches, and relevant activities and content for blogs, press and analyst relations.Experience in streaming infrastructure across transactional and analytical workloads, or the interest, technical background and aptitude to learn.Hands-on experience developing sales enablement content, including competitive positioning, release training, deal support etc.Proficiency with SaaS analytics, and ability to define, collect and analyze metrics hands-on to guide business decisions.Meticulous project management, and ability coordinate across teams with an eye for details, and schedules, and empathy to operate in remote-first environmentsProficiency in written and spoken English, with a command of grammar, and constructs for technical writing for blogs, articles, web copy etc.Resourcefulness, curiosity, keen sense for web/graphics design, communication skills and the emotional intelligence to excel in distributed startup environments.Bonus points for public speaking experience and desire to present in small and large groups, meetups and conferencesComputer science degree(s) with an MBA or equivalent experience.Please highlight if applicable to you:
Your best examples of messaging frameworks, enablement content, web pages, campaign materials and quarterly planning decksU.S. base salary range for this role is $170,000 - $200,000 (CO, TX) and $195,000 - $230,000 (CA, NY, WA). Our salary ranges are determined by role, level, and location. As a remote-first company, we strive to consider each candidate's job-related skills, location, experience, relevant education or training to determine individual base salary. Your talent partner will share more about the specific salary range for your preferred location during the hiring process.Redpanda is used by Fortune 1000 enterprises pushing hundreds of terabytes a day, as well as by the solo dev prototyping a React application on her laptop. Think of it as a streaming data API platform that scales with you from the smallest projects to petabytes of data distributed across the globe.Join Redpanda if you’d enjoy being part of a fast-moving, 100% remote organization with team members around the globe and a culture based on trust, transparency, communication, and kindness.
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